Burson-Marsteller UK Clients, PRCA Yearbook 2004

CONTACT Andrew Wigley

ADDRESS 24-28 Bloomsbury XVay London WC1A 2PX

TELEPHONE 020 7831 6262

FAX 020 7430 1033

EMAIL andrew_wigley@uk.bm.com

WEBSITE www.bm.com

QUALITY ASSESSMENT ACHIEVED Consultancy Management Standard

BUSINESS COMMENCED 1958

EMPLOYEES 150

RANGE OF SERVICES

The European flagship office for Burson-Marsteller, the world's largest communications consultancy; B-M London is a dynamic and creative PR agency dedicated to delivering insightful strategy and ideas for boards and their brands. Clients are UK specific and multinational, covering a broad range of companies - from large public to private firms, as well as professional, government and non profit organisations. Shamelessly building 'unfair advantages' for clients, increasingly Burson-Marsteller provides integrated communications. Specific expertise includes media relations, financial and corporate communications, public affairs, crisis communications, issues management, brand marketing, technology healthcare, corporate social responsibility, new media and e-commerce and executive coaching/media training. In addition, B-M London is home to a branch of premier public affairs agency BKSH, as well as Marsteller, the world-renowned advertising agency. In a world of overbranded, confused and hard to reach target audiences Burson-Marsteller's unique approach to communication problems results in influencing the influencers.

FEE INCOME

Unable to disclose - Sarbanes Oxley Act

CURRENT CLIENTS

Include:

• 3Com
• 3i
• Accenture
• ADT/Tvco
• Airwaves MM02
• Alcatel
• Allergan
• Association of Tennis Players
• Alliance of COnsumer Fire & Safety in Europe
• Astra Zeneca
• AventisBARD
• B&Q
• Bloomberg TV
• BP
• British Telecommunications plc
• Buchanan Ingersoll
• Coca Cola
• Eli Lilly
• GlaxoSmithKline
• G-14
• Heineken
• Hilton Resorts
• Horlicks
• Inmarsat
• Ircleto Access
• Iflex
• IMS Health
• INC
• Jim Beam Brands
• Johnson & Johnson
• Kingfisher
• L'Oreal
• Lafarge
• Liberate
• London Business School
• Merck KGaA
• Mexican Tourist Board
• NATS
• NH Hotels
• Nestle
• Office Depot
• Philip Morris
• Protek
• Pragmatic Corporate Governance
• Qualcomm
• Quaker
• Reckitt Benckiser
• RMC Group
• Roche
• Sanofi
• SABIC
• SAP
• Shell
• SK Telecom
• Sodexho
• Tesco
• Thames Water
• Tate & Lyle
• Teaching Awards Trust
• Telefonica
• Unilever
• Unipath
• US Treasury
• VISA
• World Business Council on Sustainable Development

AD HOC CLIENTS N/A

PARTNERS / DIRECTORS The Lord Watson of Richmond CBE, Chairman, Europe Per Vleggenes, CEO, UK and Co-CEO, Europe Gavin Grant Patricia Crittenden Kate Triggs Paul Haugen Mark Rolhnson

• Allan Biggar, Global Corporate Practice Chair

HOLDERS OF PUBLIC OFFICE None

PARENT OR PRINCIPAL COMPANY

• WPP

4

SUBSIDIARY COMPANIES

PR Burson Marsteller's seamless is designed to deliver premium, integrated services through 46 wholly-owned offices and 51 affiliate offices, together operating in 57 countries across six continents.

ASSOCIATE COMPANIES

None

OVERSEAS OWNED OFFICES

WITHIN Argentina, Australia, Belgium, Brazil, Chile, Colombia, Denmark, France, Germany; HongKong, Italy; Japan, Korea, Mexico, Netherlands, Norway; Peoples Republic of China, PuertoRico, Singapore, Spain, Sweden, Switzerland, UnitedKingdom, USA, Venezuela

INTERNATIONAL AFFILIATES

WITHIN Austria, Bahrain, Bulgaria, Canada, Croatia, Czech Republic, Dubai, Egypt, Estonia, Finland, Greece, Guatemala, Gulf, Hungary; India, Ireland, Israel, Jordan, Kuwait, Latvia, Lebanon, Morocco, New Zealand, Oman, Pakistan, Panama, Paraguay, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, South Africa, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, Uruguay; Yemen, Zimbabwe

OTHER ADDRESSES

N/A

• client retained for more than three years ** client retained for more than five years