Burson-Marsteller UK Clients, PRCA Yearbook 2004

CONTACT Andrew Wigley

ADDRESS 24-28 Bloomsbury XVay London WC1A 2PX

TELEPHONE 020 7831 6262

FAX 020 7430 1033

EMAIL andrew_wigley@uk.bm.com

WEBSITE www.bm.com

QUALITY ASSESSMENT ACHIEVED Consultancy Management Standard

BUSINESS COMMENCED 1958

EMPLOYEES 150

RANGE OF SERVICES

The European flagship office for Burson-Marsteller, the world’s largest communications consultancy; B-M London is a dynamic and creative PR agency dedicated to delivering insightful strategy and ideas for boards and their brands. Clients are UK specific and multinational, covering a broad range of companies — from large public to private firms, as well as professional, government and non profit organisations. Shamelessly building ‘unfair advantages’ for clients, increasingly Burson-Marsteller provides integrated communications. Specific expertise includes media relations, financial and corporate communications, public affairs, crisis communications, issues management, brand marketing, technology healthcare, corporate social responsibility, new media and e-commerce and executive coaching/media training. In addition, B-M London is home to a branch of premier public affairs agency BKSH, as well as Marsteller, the world-renowned advertising agency. In a world of overbranded, confused and hard to reach target audiences Burson-Marsteller’s unique approach to communication problems results in influencing the influencers.

FEE INCOME

Unable to disclose - Sarbanes Oxley Act

CURRENT CLIENTS

Include:

• 3Com
• 3i
• Accenture
• ADT/Tvco
• Airwaves MM02
• Alcatel
• Allergan
• Association of Tennis Players
• Alliance of COnsumer Fire & Safety in Europe
• Astra Zeneca
• AventisBARD
• B&Q
• Bloomberg TV
• BP
• British Telecommunications plc
• Buchanan Ingersoll
• Coca Cola
• Eli Lilly
• GlaxoSmithKline
• G-14
• Heineken
• Hilton Resorts
• Horlicks
• Inmarsat
• Ircleto Access
• Iflex
• IMS Health
• INC
• Jim Beam Brands
• Johnson & Johnson
• Kingfisher
• L’Oreal
• Lafarge
• Liberate
• London Business School
• Merck KGaA
• Mexican Tourist Board
• NATS
• NH Hotels
• Nestle
• Office Depot
• Philip Morris
• Protek
• Pragmatic Corporate Governance
• Qualcomm
• Quaker
• Reckitt Benckiser
• RMC Group
• Roche
• Sanofi
• SABIC
• SAP
• Shell
• SK Telecom
• Sodexho
• Tesco
• Thames Water
• Tate & Lyle
• Teaching Awards Trust
• Telefonica
• Unilever
• Unipath
• US Treasury
• VISA
• World Business Council on Sustainable Development

AD HOC CLIENTS N/A

PARTNERS / DIRECTORS The Lord Watson of Richmond CBE, Chairman, Europe Per Vleggenes, CEO, UK and Co-CEO, Europe Gavin Grant Patricia Crittenden Kate Triggs Paul Haugen Mark Rolhnson

• Allan Biggar, Global Corporate Practice Chair

HOLDERS OF PUBLIC OFFICE None

PARENT OR PRINCIPAL COMPANY

• WPP

4

SUBSIDIARY COMPANIES

PR Burson Marsteller’s seamless is designed to deliver premium, integrated services through 46 wholly—owned offices and 51 affiliate offices, together operating in 57 countries across six continents.

ASSOCIATE COMPANIES

None

OVERSEAS OWNED OFFICES

WITHIN Argentina, Australia, Belgium, Brazil, Chile, Colombia, Denmark, France, Germany; HongKong, Italy; Japan, Korea, Mexico, Netherlands, Norway; Peoples Republic of China, PuertoRico, Singapore, Spain, Sweden, Switzerland, UnitedKingdom, USA, Venezuela

INTERNATIONAL AFFILIATES

WITHIN Austria, Bahrain, Bulgaria, Canada, Croatia, Czech Republic, Dubai, Egypt, Estonia, Finland, Greece, Guatemala, Gulf, Hungary; India, Ireland, Israel, Jordan, Kuwait, Latvia, Lebanon, Morocco, New Zealand, Oman, Pakistan, Panama, Paraguay, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, South Africa, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, Uruguay; Yemen, Zimbabwe

OTHER ADDRESSES

N/A

* client retained for more than three years          ** client retained for more than five years