Advertising Association
According to its own website
- The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.
Contents
Reports
In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that, " there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". [1]
The academic panel was chaired by David Buckingham, Professor of Education at the Institute of Education, London University and member of the Advertising Education Forum(AEF).
Affiliations
Members
The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
Advertisers
ISBA Proprietary Association of Great Britain (PAGB)
Agencies
Institute of Practitioners in Advertising (IPA)
Marketing Communication Consultants Association (MCCA)
Media
Television
BSkyB Channel Four Television Five GMTV ITV plc Satellite and Cable Broadcasters' Group (SCBG) Virgin Media Television
Newspaper Publishers Association (NPA) Newspaper Society (NS) Periodical Publishers Association (PPA) Scottish Newspaper Publishers Association (SNPA) Yell (Yellow Pages)
Posters
Outdoor Advertising Association of Great Britain (OAA)
Radio
RadioCentre
Cinema
Cinema Advertising Association (CAA)
Direct Marketing
Direct Marketing Association (UK) Ltd (DMA) Data Publishers Association (DPA) Direct Selling Association (DSA) Mail Order Traders' Association (MOTA) Royal Mail
Internet
Internet Advertising Bureau (UK) (IAB)
Other organisations
Communication Advertising and Marketing Education Foundation Institute of Sales Promotion International Advertising Association - UK Chapter Marketing Society MRS (Market Research Society) Point-of-Purchase Advertising International
Food Advertising Unit
According to their own website, part of the AA’s remit is the Food Advertising Unit, a centre for information and research into food advertising. Its prime focus is TV advertising to children.[2]
References
- ^ http://www.fau.org.uk/html/briefing_papers.html
- ^ http://www.fau.org.uk/html/industry_calling_for_a_respons.html
- ^ http://www.fau.org.uk/html/advertising_and_diet.html
- ↑ Advertising Association News Release, accessed March 12 2009
- ↑ Advertising Association About Us
