Jewish Leadership Council

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Strategy of Collaboration to Promote Israel

In 2006, Britain Israel Communications and Research Centre (Bicom) agreed to lead a 3 year multi million pound 'action plan' in collaboration with existing organisations engaged in pro-Israel advocacy which includes the Jewish Leadership Council, the Community Security Trust and 'all three major political Friends of Israel groups'. Their aim is to promote Israel's image whilst also setting an agenda for the entire pro-Israel community. The strategy includes focusing on 'educating' Britain’s leaders about the importance of the shared values between Israel and Britain (promoting Israel as a 'sister society' to the UK[1]) and to 'change perceptions' about Israel through promoting a focus on aspects such as environmental issues, hi-tech innovations and medical advances. Also pushing 'soft' stories such as the London woman who “married” a dolphin in Eilat[2]. This project was initially 'conceived with notionally unlimited funding'[3].

Chief Executive Jeremy Newark of The Jewish Leadership Council's states their role as being "one of strategic oversight, ensuring that communal organisations work collaboratively, harnessing their individual strengths and expertise, to deliver the most effective results.” [4]

People

References

  1. Frazer, J. (2006) His mission: to sell Israel’s story to the UK The Jewish Chronicle. 23rd June 2006. Accessed 2nd July 2008
  2. Frazer, J. (2006) His mission: to sell Israel’s story to the UK The Jewish Chronicle. 23rd June 2006. Accessed 2nd July 2008
  3. Frazer, J., Josephs, B. & Rocker, S. (2006) Revealed: Israel’s new UK lobby The Jewish Chronicle. 23rd June 2006. Accessed 2nd July 2007
  4. Frazer, F., Josephs, B. & Rocker, S. (2006) Revealed: Israel’s new UK lobby originally published in The Jewish Chronicle. 22nd June 2006. Accessed 8th July 2008
  5. Frazer, F., Josephs, B. & Rocker, S. (2006) Revealed: Israel’s new UK lobby originally published in The Jewish Chronicle. 22nd June 2006. Accessed 8th July 2008
  6. The Jewish Chronicle JC Power 100: Sacks stays on top, as new names emerge. 9th May 2008. Accessed 16th August 2008