Advertising Education Forum
The AEF claims that it is 'academically nutral' on its own website. It is in fact a front group for the Advertising and Food industries, which, unsurprisingly, fund it.
On its website it claims:
- The Advertising Education Forum (AEF) is a non-profit, academically neutral organisation that offers a comprehensive database of information on advertising and children and related issues. AEF provides open and free access to academic and scientific research on advertising and children and serves as a centre for information on the issue. AEF also provides information on advertising regulation in Europe. To access information on each country's regulatory environment please click on the icon below.[1]
Website and contact
- Langham House, 1b
Portland Place London W1B 1PN United Kingdom
Members
As disclosed on the [AEF website]
- Association of Advertisers in Ireland
- Coca-Cola Europe
- European Association of Communications Agencies (EACA)
- Ferrero Group
- Food Advertising Unit (FAU)
- Grocery Manufacturers of America (GMA)
- Hasbro Europe
- Incorporated Society of British Advertisers (ISBA)
- Kraft Foods
- Masterfoods
- Mattel Europe
- McDonald's Europe
- Nestlé
- Ogilvy & Mather
- Toy Industries of Europe (TIE)
- World Federation of Advertisers (WFA)
