Bridge International Academies

This article is part of the Spinwatch privatisation of Schools Portal project.

Bridge International Academies claims to be the world’s largest chain of primary and pre-primary schools delivering low-cost private schooling across Kenya, Nigeria and Uganda.

'School-in-a-box'

'Bridge International Academies case study from The Broadband Effect: Enhancing Market-based Solutions for the Base of the Pyramid for Inter-American Development Bank, 2014

The key to BIA’s rapid growth is the standardisation of its operating model; the company has developed an 'academy-in-a-box' model, which is reliant on the use of technology in both the running of the school and teaching.

A single manager runs the school with all back office processes automated via a smartphone application; teaching is delivered via a scripted curriculum with everything from the delivery of lessons, to testing and pupil attendance tracked by headquarters via the use of teacher tablets.Teachers are provided with five weeks training before entering classrooms.

Consequently, as many have noted: 'Bridge Academies work with teachers who are not subject to the same standards of training as government school teachers.'

Marketing

Bridge International Academies runs a below-the-line marketing strategy, with each school given the tools to conduct its own marketing operations.

According to a 2014 report for the Inter-American Development Bank, marketing by Bridge Academies comprises of the following:

• door-to-door visits by Bridge school reps
• performances at community events
• “road shows” at local markets
• 'free trial month' in new Bridge schools
• gift cards for parents of existing Bridge schools to give to their friends or relatives in order to boost word-of-mouth marketing
• customer care line
• Facebook page.

Finance

According to a report for Inter-American Development Bank: 'each new school construction costs approximately US$60,000 (for 22 classrooms, sanitation and kitchen facilities, and technology equipment).

Schools are designed to cover their operational costs after one year, and to pay back the initial investment after four years.

A report for the Inter-American Development Bank calls on policy makers to tax low-cost private schools at lower rates than regular private schools'. It also recommends that school registration requirements be changed for operators like Bridge that 'work on lower budgets', This would, it says, help models like Bridge keep operational costs at a minimum and avoid time lost due to red tape.

Funders

Bridge International Academies has had to raise a significant amount of funds from both private and social investors to support its growth.

Bridge has raised a total of US$100 million over the past five years.

It was founded with a $1.8 million investment from the Omidyar Network (founded by eBay founder Pierre Omidyar).

It has received further funding and support from:

• New Enterprise Associates, one of the world largest venture capital firms
• Khosla ventures
• Learn Capital
• Pearson, which invested in Bridge via the Learn Capital fund.
• Novastar Ventures
• Bill Gates
• Mark Zuckerberg, invested $10 million in 2015
• the UK government's Department for International Development (DFID); invested $6 million in 2014
• Overseas Private Investment Corporation (OPIC; US government investment); provided a $10 million long-term loan in December 2013 for expansion costs
• International Finance Corporation of the World Bank; invested $10 million in January 2014

Expansion

Bridge Academies aims to educate 10 million children across a dozen countries by 2025.

As of January 2014, Bridge served 80,000 students in 259 academies, employing 2,700 teachers. At the same time one new academy was opening every second day, with the number of students having multiplied by close to 20 in less than three years.

It currently operates schools in Kenya, Nigeria and Uganda, and plans to expand into Andhra Pradesh in India in 2016.

New regulations introduced in Kenya in 2015 have called into question Bridge's plans to expand further in the country.

Expanding into Liberia?

In January 2016, Liberia's new education minister, George Werner, announced that the country's pre-primary and primary schools will move over to be run by ‘public-private’ partnerships in a $65 million five year deal.

It is not yet certain who those private partners will be. However, a report in early 2016 suggests that Bridge Academies is involved. It was reported that the minister 'has started negotiations for Bridge to come to Liberia and manage the primary education sector on a private-public partnership program'. Bridge officials were reportedly in Liberia to arrange for a pilot project of the first 50 schools.

Criticism

Privatisation of schooling

Many in education and international development have criticised the model of low-cost private schooling of the type offered by Bridge. They argue that while it is understandable that parents want to send their children to private schools, often for lack of alternatives, it is poor public policy to promote them. Education privatisation increases inequality, provides no learning gains, and de-professionalises teachers.

As Kishore Singh, the UN special rapporteur on the right to education writes:

'The cost of privatising education lies not just with school fees but also with the damage done to the public good. Fees, however small, hit the poorest and most vulnerable hardest. Sometimes, this means the oldest son receives an education while daughters stay at home. Inequalities in society grow when the poorest are excluded... The international development agenda must aim to eliminate private schools, not champion them.'

Teaching unions and a number of civil society organisations, such as Transparency International and Action Aid, have asked the government to crack down on schools commercialising education.

Technology over teachers

Bridge has been criticised for its teaching methods, which favour technology over qualified teachers.

According to a report in January 2016: 'Bridge continues to get criticisms from the Governments of Kenya and Uganda, for its method of using Android mobile phones to teach students where most of the teachers used only use what is placed on the phone... The method is seen in the two countries as discouraging the employment of qualified teachers who will interact with the students while teaching instead of using fixed materials downloaded on a mobile phone'.

Misleading claims?

President of the World Bank, Jim Yong Kim, praised Bridge in a recent speech for using new technology to help transform educational outcomes: 'Bridge International Academies uses software and tablets in schools that teach over 100,000 students in Kenya and Uganda. After about two years, students’ average scores for reading and math have risen high above their public school peers. The cost per student at Bridge Academies is just $6 dollars a month.'

However, as a group of 100 civil society organisations pointed out in protest: Bridge provides technology only for teachers (as a way of reducing the need for qualified teachers and costs); the test scores cited were from a study financed by the company itself; and finally fees vary by grade, and the $6 mentioned in the speech is the lowest fee charged (Bridge also charges for exams, uniforms, and other expenses). In reality, costs per child range from $9 to $13 a month (plus an additional $7 per month per child for food).

People

Bridge Academies was co-founded in 2008 in Kenya by Jay Kimmelman, Shannon May, and Phil Frei.

Contacts

Website: www.bridgeinternationalacademies.com