Britain Abroad Task Force

The Britain Abroad Task Force was created as a result of one of the recommendations of Panel 2000.

From Hansard Written Answers:

Panel 2000 Task Force

Mrs. Gillan: To ask the Secretary of State for Foreign and Commonwealth Affairs (1) if he will list the members of the Panel 2000 Task Force; on how many occasions it has met since its establishment; who was present at each meeting; what was discussed; what work it is currently undertaking; and what conclusions it has reached to date; [142074]

(2) if he will make a statement on the work of the Panel 2000 Task Force; [142075]

Mr. Battle: Panel 2000 set up in 1997 has included the following:

Sir David John; Lord Alli; Lord Marshall of Knightsbridge; Mr. John Sorrell; Ms Zeinab Badawi; Ms Frances de Souza; Mr. Mark Leonard; Mrs. Shahwar Sadeque; Sir Martin Sorrell; Lord Levy; Lord Paul Marylebone; Ms Judy Simpson; Mr. Martin Bell MP; Mr. Mark Fisher MP; Lord Clinton-Davis; right hon. Peter Mandelson MP; Baroness Blackstone of Stoke Newington; Baroness Chalker of Wallasey; Mr. Tom Buchanan; Mr. Andrew Fraser; Mr. Roger Liddle; Dr. David Quarmby; Ms Ruth Mackenzie; Baroness Scotland of Asthal QC, Sir John Kerr; Sir Michael Jay; Mr. Tom Harris; Ms Claire Evans; Ms Priya Guha; Ms Vivien Life; and Ms Harriet Ware-Austin.

The committee has met five times in plenary sessions, and in working groups on 14 occasions. The majority of Panel 2000 members participate in the main meetings, discussing a strategy to improve the way the UK is seen overseas; looking at the methods and tools to achieve this; examining ways of ensuring that the public and private sectors work together; and considering how the FCO might communicate in a more modern way with the public.

Panel 2000 has produced a total of 21 recommendations. A key proposal was the creation of a "Britain abroad task force", to foster more co-ordinated presentation and projection of the UK. We are now establishing such a group. A joint Chair has been appointed as well as a Director and two staff, and an initial strategy for the new organisation is planned to be produced in March 2001.

Members

Members have included Peter Wallis.

Structure

From the Web archive of the BATF site:

The Britain Abroad Task Force consists of four different elements:

A Ministerial Group

This is led by Baroness Symons, Minister of State for Foreign & Commonwealth Affairs, and brings together ministers from key government departments and non-departmental bodies involved in the promotion of the United Kingdom abroad. Members include:

• Baroness Symons (Co-Chair) - Foreign and Commonwealth Office/British Trade International
• Baroness Blackstone - Department for Culture, Media and Sport (DCMS)
• Margaret Hodge - Department for Education and Skills (DFES)
• Alan Wilson - Deputy Minister Sports and Culture for the Scottish Executive
• Ms Jenny Randerson - Minister for Culture, Sport and Welsh Language at the Welsh Assembly
• Sir Reg Empey - Minister for Enterprise, Trade and Investment on the Northern Ireland Executive
• Baroness Kennedy - Chair, British Council
• David Quarmby - Chairman, British Tourist Authority
• Sir Christopher Frayling - Chairman, Design Council
• Sir David Wright - Trade Partners UK and Invest UK
• John Sorrell - Britain Abroad Co-chair
• Dickie Stagg - Britain Abroad Chair of the Management Group
• Jonathan Griffin - Britain Abroad Executive Director

A Creative Strategy Group

This brings together leading creative people from the private sector with the public sector to look at how the UK is presented overseas. This is chaired by John Sorrell, the founder of Newell and Sorrell and former chairman of the Design Council.

A Management Group

This brings together senior members of the main public sector bodies to ensure that everyone is working to a common agenda.

Also of interest here is the Public Diplomacy Strategy Board

• Sir Michael Jay (Chair) — FCO Permanent Under-Secretary and Head of the Diplomatic Service

• Bill Rammell — FCO Parliamentary Under-Secretary of State • Zeinab Badawi — Broadcaster - BBC • Sir Stephen Brown — British Trade International - Group Chief Executive • Mark Byford — BBC World Service – Director • John Elvidge — Scottish Executive – Head of Finance & Central Services • David Green — British Council - Director General • Barry Ireton — Department for International Development, Director-General, Knowledge-sharing & Special Initiatives • Mark Leonard — Foreign Policy Centre – Director, also Centre for European Reform • Eric Peacock — Hertfordshire Business Link – Chief Executive • John Sorrell — Britain Abroad Task Force - Co-Chair • Tom Wright — British Tourist Authority - Chief Executive Secretariat • Dickie Stagg (Secretary) FCO — Director of Information • John Buck — FCO Head, Public Diplomacy Policy Department • Tim Flear — FCO Public Diplomacy Policy Department • Jane Clarke — FCO Public Diplomacy Policy Department

The Wilton Review recommended the creation of an overarching public diplomacy strategy. The Public Diplomacy Strategy Board brought together key public diplomacy players and tasked them with the development of a collective public diplomacy strategy for the first time. In financial terms, around £340 million of direct expenditure is allocated to the three organisations for public diplomacy activities. This covers the grants in aid to the British Council and the World Service, as well as the FCO’s public diplomacy production costs and staffing costs in the UK. One key influence here was the work of the Foreign Policy Centre — It was agreed by the board to distribute copies of the Foreign Policy Centre’s report entitled Public Diplomacy. <reg>'Public Diplomacy', Foreign Policy Centre website, accessed 2 May, 2009.</ref>

Public Diplomacy Strategy Board Minutes (2002 - 2006) & Strategy

The FCO's Public Diplomacy Strategy Board has several components, which are reflected in the make-up of the board:

1. A website, i-uk.com, was launched in October 2002.

2. BBC World Service: it is funded primarily through grant-in-aid from the FCO but has complete editorial independence.

3. The British Council.

4. British Satellite News (BSN) is a TV news service provided by the FCO which has a particular focus on the Islamic and Arab world. BSN material is regularly used by 35 broadcasters in the Middle East and over 450 worldwide.

5. Scholarships and Fellowships encourage those who have the potential to become tomorrow's leaders, opinion formers and decision makers to study in the UK.

6. The FCO produces a wide range of publications and displays for use overseas.

7. The FCO also commissions and produces TV features and documentaries, which are broadcast in over 120 countries.

8. The FCO's Public Diplomacy Challenge Fund has been established to support projects that promote and support FCO Aims and Objectives.

9. The bid to host the 2012 Summer Olympics was won on 6 July by London.

An Executive

This manages the work of the Task Force.

The PR Companies

In the British Council's Crossing Over Magazine, which is an example of public diplomacy targeted at young people in the Netherlands, page 7 states: "To lead and design this study for the British Council and our partners, the British Embassy in the Netherlands, we have commissioned Peter Wallis of the management consultancy group Strategic Research Unit, SRU. Under his consultancy we will be looking to develop a very sensitive understanding of what the UK actually means to the successor generation in the Netherlands – not just what they say about it but how they actually feel about it."

SRU's contacts to the government go back a long way, to the early 70s, and its other founder along with Wallis was Lord Stevenson, who was also a British Council member and has been a government advisor to Peter Walker and Tony Blair.

Resources

The Organisational Structure of the Foreign and Commonwealth Office: Organisational Chart', Foreign and Commonwealth Office website of 9 January, 2008. (Web archive accessed 2 May, 2009)