Difference between revisions of "Advertising Association"

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== Food Advertising Unit ==
 
== Food Advertising Unit ==
  
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According to their own website, part of the AA’s remit is the [[Food Advertising Unit]], a centre for information and research into food advertising. Its prime focus is TV advertising to children.[1]( http://www.adassoc.org.uk/html/about_us.html)
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According to their own website, part of the AA’s remit is the [[Food Advertising Unit]], a centre for information and research into food advertising. Its prime focus is TV advertising to children.<ref>http://www.adassoc.org.uk/html/about_us.html</ref>
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Contact details
 
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7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT.
 
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Tel: +44 (0) 20 7340 1100
 
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Fax: +44 (0) 20 7222 1504
 
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The FAU wesite lists two staff members
 
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* [[Sue Eustace]], Director of Public Affairs.
 
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Sue Eustace was appointed Director of Public Affairs at the Advertising Association in October 2006, with responsibility for the FAU. She joined the AA in 2003 as Head of Public Affairs, following several years working as a consultant in the TV sector. She previously spent 13 years working on UK and European public affairs at the ITV network centre.
 
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* [[Cristina Dominguez]], Public Affairs Executive.
 
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Cristina Domínguez was appointed Public Affairs Executive in April 2007. She is experienced in advertising issues, having joined the AA as Public Affairs Secretary in June 2004 and subsequently promoted to Policy Assistant for Public Affairs in September 2005, in which role she also designed and managed the Members Section of the AA website.
 
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The FAU states that it works with a wide number of other organisations and trade associations, including:
 
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*[[Advertising Association]]
 
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*[[The Incorporated Society of British Advertisers (ISBA)]]
 
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[[The Commercial Radio Companies Association]]
 
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[[Radio Advertising Bureau]]
 
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[[Periodical Publishers Association]]
 
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[[Newspaper Publishers Association]]
 
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[[Satellite and Cable Broadcasters Group]]
 
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[[Institute of Practitioners in Advertising]]
 
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[[MediaSmart]]
 
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[[National Parent Teacher Association (NCPTA)]]
 
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[[Raisingkids.co.uk]]
 
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=== Aims and Objectives ===
 
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The FAU produces extensive briefings materials on a variety of issues including Advertising to children, Advertising and diet,The Role of the advertising industry, International comparisons on advertising food to children,The Regulatory Framework for Chilren's Advertising and What Parents and Adults think about Advertising to children. [2](http://www.fau.org.uk/html/briefing_papers.html)
 
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The FAU claim that " advertising restrictions are unlikely to have a significant impact on the Government’s goal of reducing obesity, but could have a disproportionate and detrimental effect on the commercial broadcasters and the advertising sector. Commercial broadcasters, in particular niche children’s television channels, could potentially face substantial revenue losses." [3](http://www.fau.org.uk/html/industry_calling_for_a_respons.html)
 
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The FAU makes the argument in several of its briefings that restrictions are unnecessary stating that, "The available academic research does not support the frequently voiced view that food advertising is a significant cause of diet-related problems, for example obesity.
 
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The argument that food advertising leads to bad health is based on several assumptions that do not represent the reality of the way that advertising works or how parents and children make their food choices." [4](http://www.fau.org.uk/html/advertising_and_diet.html)
 
  
 
== References ==
 
== References ==

Revision as of 13:20, 4 December 2008

According to its own website

The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.

Affiliations

Members

The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

Advertisers

ISBA Proprietary Association of Great Britain (PAGB)

Agencies

Institute of Practitioners in Advertising (IPA)

Marketing Communication Consultants Association (MCCA)

Media

Television

BSkyB Channel Four Television Five GMTV ITV plc Satellite and Cable Broadcasters' Group (SCBG) Virgin Media Television

Print

Newspaper Publishers Association (NPA) Newspaper Society (NS) Periodical Publishers Association (PPA) Scottish Newspaper Publishers Association (SNPA) Yell (Yellow Pages)

Posters

Outdoor Advertising Association of Great Britain (OAA)

Radio

RadioCentre

Cinema

Cinema Advertising Association (CAA)

Direct Marketing

Direct Marketing Association (UK) Ltd (DMA) Data Publishers Association (DPA) Direct Selling Association (DSA) Mail Order Traders' Association (MOTA) Royal Mail

Internet

Internet Advertising Bureau (UK) (IAB)

Other organisations

Communication Advertising and Marketing Education Foundation Institute of Sales Promotion International Advertising Association - UK Chapter Marketing Society MRS (Market Research Society) Point-of-Purchase Advertising International


Food Advertising Unit

According to their own website, part of the AA’s remit is the Food Advertising Unit, a centre for information and research into food advertising. Its prime focus is TV advertising to children.[1]

References

  1. ^ http://www.adassoc.org.uk/html/about_us.html
  2. ^ http://www.fau.org.uk/html/briefing_papers.html
  3. ^ http://www.fau.org.uk/html/industry_calling_for_a_respons.html
  4. ^ http://www.fau.org.uk/html/advertising_and_diet.html
    1. ↑ http://www.adassoc.org.uk/html/about_us.html
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