Difference between revisions of "United Biscuits"
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In 2007, United Biscuits (through Publicasity) engaged in a 3 month, £2.5 million campaign entitled 'Share the Goodness'. This campaign involved... | In 2007, United Biscuits (through Publicasity) engaged in a 3 month, £2.5 million campaign entitled 'Share the Goodness'. This campaign involved... | ||
:'in-store promotions and displays, outdoor advertising and a door drop sampling campaign to 1 million households in the UK. The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's HobNobs. Both McVitie's Chocolate Digestives and McVitie's HobNobs will be positioned as a treat that consumers can feel good about'. | :'in-store promotions and displays, outdoor advertising and a door drop sampling campaign to 1 million households in the UK. The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's HobNobs. Both McVitie's Chocolate Digestives and McVitie's HobNobs will be positioned as a treat that consumers can feel good about'. | ||
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| + | * [[Inforpress]]<ref> Public Relations Organisation International [http://www.proi.com/partners/profiles/inforpress.htm Inforpress] accessed 13th February 2008</ref> | ||
==References== | ==References== | ||
<references/> | <references/> | ||
Revision as of 18:53, 13 February 2008
Contents
Affiliations
Front Groups
Trade Associations
- European Snacks Association, via KP Snacks a subsidiary
Lobby ventures
PR and Lobbying agencies
In 2007, United Biscuits (through Publicasity) engaged in a 3 month, £2.5 million campaign entitled 'Share the Goodness'. This campaign involved...
- 'in-store promotions and displays, outdoor advertising and a door drop sampling campaign to 1 million households in the UK. The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's HobNobs. Both McVitie's Chocolate Digestives and McVitie's HobNobs will be positioned as a treat that consumers can feel good about'.
References
- ↑ Publicasity United Biscuits Accessed 17th January 2008
- ↑ Public Relations Organisation International Inforpress accessed 13th February 2008
