Difference between revisions of "Diversified Agency Services"

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Diversified Agency Services is the holding company for the PR firms owned by [[Omnicom]].
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From the [http://www.omnicomgroup.com/ourcompanies/marketingservicesandspecialtycommunications Omnicom website]:  
 
From the [http://www.omnicomgroup.com/ourcompanies/marketingservicesandspecialtycommunications Omnicom website]:  
 
:Diversified Agency Services (DAS) manages [[Omnicom]]'s holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries.
 
:Diversified Agency Services (DAS) manages [[Omnicom]]'s holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries.
  
 
:'''Customer Relationship Management'''
 
:'''Customer Relationship Management'''
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:A range of DAS resources provide clients with customer relationship management services, including sports and event marketing, branding/consultants/design, direct/relationship marketing, promotional marketing, field marketing, non-profit marketing and entertainment marketing. The companies include three of the top 10 promotional marketing agencies and worldwide leaders in sales promotion (Alcone Marketing Group, The Integer Group and Tracy Locke); a leading global direct marketing company in Rapp Collins Worldwide; and Interbrand, one of the world's leading consultancies in brand strategy, valuation, and naming.
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:A range of DAS resources provide clients with customer relationship management services, including sports and event marketing, branding/consultants/design, direct/relationship marketing, promotional marketing, field marketing, non-profit marketing and entertainment marketing. The companies include three of the top 10 promotional marketing agencies and worldwide leaders in sales promotion ([[Alcone Marketing Group]], [[The Integer Group]] and [[Tracy Locke]]); a leading global direct marketing company in [[Rapp Collins Worldwide]]; and [[Interbrand]], one of the world's leading consultancies in brand strategy, valuation, and naming.
  
 
:P'''ublic Relations/Public Affairs'''
 
:P'''ublic Relations/Public Affairs'''
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:DAS includes three of the top seven public relations firms in the world, [[Fleishman-Hillard]], [[Ketchum]], and [[Porter Novelli]], as well as specialist agencies including [[Brodeur Worldwide]], [[Clark & Weinstock]], [[Gavin Anderson & Company]], and [[Cone]].
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:DAS includes three of the top seven public relations firms in the world, [[Fleishman-Hillard]], [[Ketchum]], and [[Porter Novelli International]], as well as specialist agencies including [[Brodeur Worldwide]], [[Clark & Weinstock]], [[Gavin Anderson & Company]], and [[Cone]].
  
 
:'''Specialty Communications'''
 
:'''Specialty Communications'''
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DAS has built an influential global healthcare franchise, of which six healthcare communications companies are ranked in the top 25. DAS also includes [[Bernard Hodes Group]] and the premier business, corporate and financial advertising agency, [[Doremus]].
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:DAS has built an influential global healthcare franchise, of which six healthcare communications companies are ranked in the top 25. DAS also includes [[Bernard Hodes Group]] and the premier business, corporate and financial advertising agency, [[Doremus]].
 
For more information on DAS marketing services and specialty communications, visit http://www.dasglobal.com.
 
For more information on DAS marketing services and specialty communications, visit http://www.dasglobal.com.
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==Listing of PR firms==
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==[[Agency.com]]==
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Specialties Website Design & Development; User Testing & Research; Intranets & Portals; Online Marketing & Branding; Content Management & Personalization; Metrics & Analytics
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==[[BlueCurrent Public Relations]]==
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Specialties Public Relations, Brand Marketing, Consumer Products and Services, Media Relations / Publicity, Direct-to-Consumer Channels
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==[[Brodeur | Pleon Worldwide]]==
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Specialties Technology Public Relations, Financial Public Relations, Health Care Public Relations, Consumer, Corporate Communications, Integrated Marketing, Marketing Communications, Brand Building, Positioning & Messaging, Competitive Intelligence, Public Affairs, Research, Digital, Sales Force/Employee/Channel
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===Companies===
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*[[Beaupre & Co.]]
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==[[Clark & Weinstock]]==
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Specialties Reputation Consulting, Corporate Restructurings, Crisis Management & Litigation Support, Lobbying, Mergers & Acquisitions, Public Affairs, Public Policy, Strategic Positioning
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==[[Cone Inc.]]==
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Specialties Consumer/Brand Marketing, Food and Beverage, Active Lifestyle, Cause Branding & Strategic Philanthropy, Crisis and Issues Management, Media Relations/Publicity
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==[[FitzGerald Communications]]==
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Specialties Technology Public Relations, Corporate / Product Marketing Communications, Investor Relations, Life Sciences, Opposition Research / Image Insight Measurement Analytics
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==[[Fleishman-Hillard International Communications]]==
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Specialties Biotechnology, Business-to-Business Marketing, Business-to-Consumer Marketing, Corporate Credibility, Corporate / Reputation Management, Financial Communications, Food & Agribusiness, Healthcare, Interactive, Internal Communications, Litigation Support, Public Affairs, Social Impact Marketing, Technology
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===Companies===
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*[[Allyn & Company]]
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*[[Blue Current Public Relations]]
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*[[CPR Worldwide]]
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*[[Fleishman-Hillard]]
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*[[Fleishman-Hillard CPR The Remedy]]
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*[[Fleishman-Hillard Government Relations]]
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*[[GMMB]]
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*[[GPC Public Affairs]]
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*[[High Road Communications]]
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*[[iStudio]]
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*[[Lois Paul & Partners]]
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*[[Mercury Public Affairs]]
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*[[Strat@comm]]
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==[[Gavin Anderson & Company]]==
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Specialties Financial & Corporate Communications, Public Affairs, Investor Relations, Mergers & Acquisitions, Crisis Public Relations, Corporate Positioning
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===Companies===
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*[[Chlopak]]
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*[[Leonard, Schechter & Associates]]
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==[[GMR Group]] (The)==
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Specialties Healthcare Consultancy, Managed Care, Market Assessments, Strategic Planning, Professional Education, New Product Planning, Managed Care Skill Building
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==[[Hall & Partners Group]]==
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Specialties Brand and Communications Research, Brand Strategy Development, Communications Strategy Development, Advertising Development and Evaluation Research, Brand and Communications Tracking
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==[[HMC Group]]==
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Specialties Healthcare Communications, Medical / Pharmaceutical Advertising, DTC / OTC Advertising, Medical Education / Meetings / Speaker Programs, Patient Recruitment Programs (CME), Managed Care, Public Relations, Healthcare Consulting
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===Companies===
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*[[LLNS]] (Lyons Lavey Nickel Swift)
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*[[MediVia]]
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*[[Innovative Medical Education]]
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*[[MedEd Resource Group]]
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==*[[Ketchum]]==
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Specialties Public Relations, Brand Marketing, Corporate / Financial / Investor Relations, Issues & Crisis Communications, Litigation Support, Food & Nutrition, Healthcare / Biotechnology, Public / Government Affairs, Technology Public Relations, Change Management, Workplace Communication, Internal Event Services, Entertainment Marketing, New Media Communications, Lobbying, Grassroots, Constituency Relations
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===Companies===
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*[[Concentric Communications]]
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*[[Ketchum Entertainment Marketing]]
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*[[Ketchum Sheppard]]
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*[[Stromberg Consulting]]
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*[[The Washington Group]]
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==[[Mercury Public Affairs]] (New York)==
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Specialties New York Public Affairs, State & Federal Government Affairs, Public Opinion Research, Issues/Crisis/Strategic Counsel, Advocacy/Issue Advertising, Grassroots Campaigns, Strategic Media Relations & Public Relations, Political Campaign Management
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==[[MMG]] (Matthews Media Group)==
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Specialties Strategic Health Communications, Clinical Trials Patient Recruitment, Public Relations and Advertising, Social Marketing and Research, Special Populations Outreach, Editorial, Graphic Design, and New Media
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==[[Nonprofit Fundraising and Communications Group]]==
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Specialties Nonprofit Marketing, Direct Marketing Audits, Direct Mail Fundraising, Television Fundraising, Database Management, Fulfillment, Interactive Services, List Services, Printing and Lettershop Services, Government Relations, Capital Campaigns, Hispanic Marketing, Public Relations
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===Companies===
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*[[Changing Our World]]
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*[[Grizzard Commuications Group]]
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*[[Russ Reid Company]]
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*[[SCA Direct]]
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*[[TABS Direct]]
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==[[Porter Novelli]]==
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Specialties Public Relations, Consumer Marketing, Food & Nutrition, Healthcare, Corporate / Public Affairs, Consulting, Strategic Planning & Research, Interactive Media, Technology Public Relations, Change Management, Litigation Management, Crisis Management, Strategic Philanthropy
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===Companies===
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*[[FischerHealth]]
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*[[Porter Novelli International]]
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*[[Porter Novelli Scotland]]
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==[[Worldwide Healthcare Communications Agencies]]==
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Specialties Medical/Pharmaceutical Advertising (Ethicals & OTC), Direct Marketing, PR, Branding & Promotional Services, Corporate Communications, Strategic Marketing Consultancy, Medical Education, DIgital Communications, Managed Care/Disease Management.
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===Companies===
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Australia - [[Curtis Jones & Brown]]
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Canada - [[Anderson DDB Health & Lifestyle]], [[Anderson DDB Sante. Vie. Esprit]]
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France - Arsenal\TBWA\World Health; [[DDB Ciel & Terre]]
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Germany - [[TARGIS Germany]]
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Italy - [[Airon Communication]]; [[Syncronia DDB]]
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Japan - [[TARGIS K.K.]]
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Netherlands - [[Prins & van Waard]]
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Russia - [[Pressto]]
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South Africa - [[Fine Healthcare]]
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Spain - [[Adding TARGIS]]
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Sweden - [[Elixir]]
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UK - [[DDB Health UK]], [[Lane Earl & Cox Advertising]], [[Paling Walters]], [[Athena Medical Public Relations]], [[Pathfinder ICS]]
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US - [[Anderson DDB Health & Lifestyle]]

Latest revision as of 15:08, 14 April 2006

Diversified Agency Services is the holding company for the PR firms owned by Omnicom.

From the Omnicom website:

Diversified Agency Services (DAS) manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries.
Customer Relationship Management
A range of DAS resources provide clients with customer relationship management services, including sports and event marketing, branding/consultants/design, direct/relationship marketing, promotional marketing, field marketing, non-profit marketing and entertainment marketing. The companies include three of the top 10 promotional marketing agencies and worldwide leaders in sales promotion (Alcone Marketing Group, The Integer Group and Tracy Locke); a leading global direct marketing company in Rapp Collins Worldwide; and Interbrand, one of the world's leading consultancies in brand strategy, valuation, and naming.
Public Relations/Public Affairs
DAS includes three of the top seven public relations firms in the world, Fleishman-Hillard, Ketchum, and Porter Novelli International, as well as specialist agencies including Brodeur Worldwide, Clark & Weinstock, Gavin Anderson & Company, and Cone.
Specialty Communications
DAS has built an influential global healthcare franchise, of which six healthcare communications companies are ranked in the top 25. DAS also includes Bernard Hodes Group and the premier business, corporate and financial advertising agency, Doremus.

For more information on DAS marketing services and specialty communications, visit http://www.dasglobal.com.

Listing of PR firms

Agency.com

Specialties Website Design & Development; User Testing & Research; Intranets & Portals; Online Marketing & Branding; Content Management & Personalization; Metrics & Analytics

BlueCurrent Public Relations

Specialties Public Relations, Brand Marketing, Consumer Products and Services, Media Relations / Publicity, Direct-to-Consumer Channels

Pleon Worldwide

Specialties Technology Public Relations, Financial Public Relations, Health Care Public Relations, Consumer, Corporate Communications, Integrated Marketing, Marketing Communications, Brand Building, Positioning & Messaging, Competitive Intelligence, Public Affairs, Research, Digital, Sales Force/Employee/Channel

Companies

Clark & Weinstock

Specialties Reputation Consulting, Corporate Restructurings, Crisis Management & Litigation Support, Lobbying, Mergers & Acquisitions, Public Affairs, Public Policy, Strategic Positioning

Cone Inc.

Specialties Consumer/Brand Marketing, Food and Beverage, Active Lifestyle, Cause Branding & Strategic Philanthropy, Crisis and Issues Management, Media Relations/Publicity

FitzGerald Communications

Specialties Technology Public Relations, Corporate / Product Marketing Communications, Investor Relations, Life Sciences, Opposition Research / Image Insight Measurement Analytics

Fleishman-Hillard International Communications

Specialties Biotechnology, Business-to-Business Marketing, Business-to-Consumer Marketing, Corporate Credibility, Corporate / Reputation Management, Financial Communications, Food & Agribusiness, Healthcare, Interactive, Internal Communications, Litigation Support, Public Affairs, Social Impact Marketing, Technology

Companies

Gavin Anderson & Company

Specialties Financial & Corporate Communications, Public Affairs, Investor Relations, Mergers & Acquisitions, Crisis Public Relations, Corporate Positioning

Companies

GMR Group (The)

Specialties Healthcare Consultancy, Managed Care, Market Assessments, Strategic Planning, Professional Education, New Product Planning, Managed Care Skill Building

Hall & Partners Group

Specialties Brand and Communications Research, Brand Strategy Development, Communications Strategy Development, Advertising Development and Evaluation Research, Brand and Communications Tracking

HMC Group

Specialties Healthcare Communications, Medical / Pharmaceutical Advertising, DTC / OTC Advertising, Medical Education / Meetings / Speaker Programs, Patient Recruitment Programs (CME), Managed Care, Public Relations, Healthcare Consulting

Companies

*Ketchum

Specialties Public Relations, Brand Marketing, Corporate / Financial / Investor Relations, Issues & Crisis Communications, Litigation Support, Food & Nutrition, Healthcare / Biotechnology, Public / Government Affairs, Technology Public Relations, Change Management, Workplace Communication, Internal Event Services, Entertainment Marketing, New Media Communications, Lobbying, Grassroots, Constituency Relations

Companies

Mercury Public Affairs (New York)

Specialties New York Public Affairs, State & Federal Government Affairs, Public Opinion Research, Issues/Crisis/Strategic Counsel, Advocacy/Issue Advertising, Grassroots Campaigns, Strategic Media Relations & Public Relations, Political Campaign Management

MMG (Matthews Media Group)

Specialties Strategic Health Communications, Clinical Trials Patient Recruitment, Public Relations and Advertising, Social Marketing and Research, Special Populations Outreach, Editorial, Graphic Design, and New Media

Nonprofit Fundraising and Communications Group

Specialties Nonprofit Marketing, Direct Marketing Audits, Direct Mail Fundraising, Television Fundraising, Database Management, Fulfillment, Interactive Services, List Services, Printing and Lettershop Services, Government Relations, Capital Campaigns, Hispanic Marketing, Public Relations

Companies

Porter Novelli

Specialties Public Relations, Consumer Marketing, Food & Nutrition, Healthcare, Corporate / Public Affairs, Consulting, Strategic Planning & Research, Interactive Media, Technology Public Relations, Change Management, Litigation Management, Crisis Management, Strategic Philanthropy

Companies

Worldwide Healthcare Communications Agencies

Specialties Medical/Pharmaceutical Advertising (Ethicals & OTC), Direct Marketing, PR, Branding & Promotional Services, Corporate Communications, Strategic Marketing Consultancy, Medical Education, DIgital Communications, Managed Care/Disease Management.

Companies

Australia - Curtis Jones & Brown Canada - Anderson DDB Health & Lifestyle, Anderson DDB Sante. Vie. Esprit France - Arsenal\TBWA\World Health; DDB Ciel & Terre Germany - TARGIS Germany Italy - Airon Communication; Syncronia DDB Japan - TARGIS K.K. Netherlands - Prins & van Waard Russia - Pressto South Africa - Fine Healthcare Spain - Adding TARGIS Sweden - Elixir UK - DDB Health UK, Lane Earl & Cox Advertising, Paling Walters, Athena Medical Public Relations, Pathfinder ICS US - Anderson DDB Health & Lifestyle

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