Difference between revisions of "Ketchum"

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[[File:Ketchum.JPG|200px|right|thumb|Ketchum office, Avenue des Arts 44, Brussels]]
 
'''Ketchum''' is one of the largest public relations agencies employing over 1100 people across 21 offices and with 35 affiliates around the world.<ref>[http://www.ketchum.com/DisplayWebPage/0,1003,296,00.html]</ref> It is owned by [[Omnicom]].
 
'''Ketchum''' is one of the largest public relations agencies employing over 1100 people across 21 offices and with 35 affiliates around the world.<ref>[http://www.ketchum.com/DisplayWebPage/0,1003,296,00.html]</ref> It is owned by [[Omnicom]].
  
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In 1996 it became a subsidiary of the [[Omnicom]] Group with its work consolidated into five practice areas Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology.
 
In 1996 it became a subsidiary of the [[Omnicom]] Group with its work consolidated into five practice areas Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology.
  
−
In 1991 a leaked memo from Ketchum, hired by the Clorox Corporation to develop a crisis management plan, detailed proposed responses to a number of hypothetical scenarios, including a peaceful protest by Greenpeace at a Clorox factory. Among the recommended tactics was the launch of a "Stop Environmental Terrorism" public relations campaign. [http://www.greenleft.org.au/back/1991/26/26p24.htm] [http://www.prwatch.org/prwissues/2001Q4/terror.html] [http://www.SourceWatch.org/upload/0/06/Ketchum.pdf Download pdf extract from Ketchum's plan for Clorox]
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In 1991 a leaked memo from Ketchum, hired by the Clorox Corporation to develop a crisis management plan, detailed proposed responses to a number of hypothetical scenarios, including a peaceful protest by Greenpeace at a Clorox factory. Among the recommended tactics was the launch of a "Stop Environmental Terrorism" public relations campaign.<ref>[http://www.greenleft.org.au/back/1991/26/26p24.htm] [http://www.prwatch.org/prwissues/2001Q4/terror.html] [http://www.SourceWatch.org/upload/0/06/Ketchum.pdf Download pdf extract from Ketchum's plan for Clorox]</ref>
  
 
==Ketchum and the Armstrong Williams scandal==
 
==Ketchum and the Armstrong Williams scandal==
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The ''Washington Post'' reported, "HHS officials say Ketchum got the new work because it already had a multiyear contract to provide public relations services for the department. The firm promised the new ads will not cross the legal line." HHS's Kathleen Harrington said that seniors trust Medicare information more when it comes from the government, so "it's in the interest of our success ... to label everything appropriately." [http://www.washingtonpost.com/wp-dyn/content/article/2005/10/09/AR2005100900959.html]
 
The ''Washington Post'' reported, "HHS officials say Ketchum got the new work because it already had a multiyear contract to provide public relations services for the department. The firm promised the new ads will not cross the legal line." HHS's Kathleen Harrington said that seniors trust Medicare information more when it comes from the government, so "it's in the interest of our success ... to label everything appropriately." [http://www.washingtonpost.com/wp-dyn/content/article/2005/10/09/AR2005100900959.html]
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==Russia==
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In November 2014 Ketchum ended the bulk of its work for the Russian Federation in the US and Europe due to tensions between the West and the country. A statement from the firm said 'Ketchum no longer represents the Russian Federation in the US or Europe with the exception of our office in Moscow'. 'Our partner in the consortium, [ [[Omnicom]] subsidiary [[GPlus]] ], continues to operate under the terms of the contract'.
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Ketchum were paid nearly $23 million by the Russian federation from 2006 through mid-2012, according to ProPublica, as well as $17 million by energy giant [[Gazprom]].<ref> Frank Washkuch and Laura Nichols [http://www.prweek.com/article/1337821/ketchum-calls-quits-russia-work Ketchum calls it quits on Russia work] ''PR Week'', 11 March 2015, accessed 23 March 2015 </ref>
  
 
== Clients==
 
== Clients==
−
Ketchum's client list (most listings from ''O'Dwyers PR Daily'') includes:
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===PRCA lobbying register===
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====December 2015-February 2016====
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[[Booking.com]] | [[Cristal]] | [[London South Bank University]] | [[Philips]] <ref name="Dec15">[http://www.prca.org.uk/assets/files/PublicAffairsRegister(2).pdf Ketchum client list, Dec15-Feb16], ''PRCA'', accessed 5 May 2016</ref>
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====September 2015-November 2015====
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[[Booking.com]] | [[Cristal]] | [[London South Bank University]] | [[Philips]] <ref name="Sep15">[http://www.prca.org.uk/assets/files/PublicAffairsRegister%20(1).pdf Ketchum client list, Sep-Nov15], ''PRCA'', accessed 5 May 2016</ref>
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====June 2015-August 2015====
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[[Booking.com]] | [[London South Bank University]] | [[Philips]] <ref name="Jun15">[http://www.prca.org.uk/assets/files/PublicAffairsRegister(1).pdf Ketchum client list, Jun-Aug15], ''PRCA'', accessed 5 May 2016</ref>
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====March 2015-May 2015====
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[[Booking.com]] | [[Cristal]] | [[London South Bank University]] | [[Philips]] <ref name="Mar15">[http://www.prca.org.uk/assets/files/PublicAffairsRegister%20(5).pdf Ketchum client list, Mar-May15], ''PRCA'', accessed 5 May 2016</ref>
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Ketchum's client list (most listings from ''O'Dwyers PR Daily'' and the APPC register) includes:<ref name="Sept14"> [http://www.appc.org.uk/members/register/register-profile/?company=Ketchum Register 1st September 2014 - 30th November 2014] ''APPC'', accessed 21 January 2015 </ref>
 
*[[3M]]
 
*[[3M]]
 
*[[Absolut]]
 
*[[Absolut]]
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*[[Biogen]]
 
*[[Biogen]]
 
*[[Biopure]]
 
*[[Biopure]]
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*[[Booking.com]]
 
*[[BP]]
 
*[[BP]]
 
*[[Bristol-Myers Squibb]]
 
*[[Bristol-Myers Squibb]]
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*[[Combe Inc.]]
 
*[[Combe Inc.]]
 
*[[ConAgra]]
 
*[[ConAgra]]
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*[[Covidien]]
 
*[[Cox]]
 
*[[Cox]]
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*[[Cristal]]
 
*[[Delta]]
 
*[[Delta]]
 
*[[Walt Disney]]
 
*[[Walt Disney]]
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*[[Liberty Alliance]]
 
*[[Liberty Alliance]]
 
*[[Lions Club International]]
 
*[[Lions Club International]]
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*[[London South Bank University]]
 
*[[Master Foods]]
 
*[[Master Foods]]
 
*[[Mattel]]
 
*[[Mattel]]
 
*[[Medtronic]]
 
*[[Medtronic]]
 
*[[Merck]]
 
*[[Merck]]
−
*Merial
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*[[Merial]]
 
*[[Montefiore Medical Center]]
 
*[[Montefiore Medical Center]]
 
*National Cattlemen's Beef Assn.
 
*National Cattlemen's Beef Assn.
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*[[Starbucks]]
 
*[[Starbucks]]
 
*State of [[South Carolina]]
 
*State of [[South Carolina]]
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*[[StubHub]]
 
*The Clorox Co.
 
*The Clorox Co.
 
*[[The Home Depot]]
 
*[[The Home Depot]]
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*[[Rob Flaherty]] Senior Partner/Global Practices Managing Director/New York
 
*[[Rob Flaherty]] Senior Partner/Global Practices Managing Director/New York
 
*[[Daniel R. Madia]] Senior Partner/Global Chief Administrative Officer
 
*[[Daniel R. Madia]] Senior Partner/Global Chief Administrative Officer
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*[[Jerry Olszewski]] Senior Partner/International
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*[[Jerry Olszewski]] Senior Partner and Chief Client Officer
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*[[Lorraine Thelian]] Senior Partner/North America
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*[[Lorraine Thelian]] Senior Partner and Vice Chairman
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*[[Dale Bornstein]] Partner/Director New York
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*[[Dale Bornstein]] Senior Partner and Director, Global Practices
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*[[David Catlett]] Partner/Director Global Healthcare
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*[[Barri Rafferty]] Senior Partner and CEO, North America
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*[[Barri Rafferty]] Partner/Director Atlanta
 
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*[[Rob Lorfink]] Chief Financial Officer
 
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*[[Chris Atkins]] Partner/Director of global corporate practice;
 
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*[[Kim Sample]] Partner Associate Director
 
 
*[[Scott Proper]] Associate Director
 
*[[Scott Proper]] Associate Director
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*[[Gary Stromberg]] principal, [[Stromberg Consulting]]
 
 
*[[Charlotte Forbes]] principal, [[Stromberg Consulting]]
 
*[[Charlotte Forbes]] principal, [[Stromberg Consulting]]
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*[[Mindy Rubinstein]] Partner Director of Corporate Communications and Business development
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*[[Mindy Rubinstein]] Chief Communications Officer
  
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==Other Staff==
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===Other Staff===
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*[[Paul Baverstock]] head of UK corporate practice
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*[[Rod Cartwright]] Partner & Director, Global Corporate Practice
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*[[John Paluszek]], Senior Counsellor
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*[[John Paluszek]], Senior Counsel
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===UK APPC Register===
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====September 2014-November 2014====
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[[Chris Abell]] | [[Victoria Barton]] | [[Lilia Bednarek]] | [[Jordan Campbell]] | [[Rod Cartwright]] | [[James Hardy]] | [[Rupert Lewis]] | [[Philippa Maloney]] | [[Jo-ann Robertson]]<ref name="Sept14"/>
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====June 2014-August 2014====
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[[Chris Abell]] | [[Victoria Barton]] | [[Lilia Bednarek]] | [[Jordan Campbell]] | [[Rod Cartwright]] | [[James Hardy]] | [[Rupert Lewis]] | [[Philippa Maloney]] | [[Jo-ann Robertson]]<ref> [http://www.appc.org.uk/wp-content/uploads/AUG-14-REGISTER-28.11.14.pdf Register for 1st June 2014 - 31st August 2014] ''APPC'', accessed 21 January 2015 </ref>
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====March 2014-May 2014====
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[[Rod Cartwright]] | [[Jo-Ann Robertson]] | [[Rupert Lewis]] | [[Victoria Barton]] | [[Christopher Abell]] | [[James Hardy]] | [[Jordan Campbell]] | [[Pippa Maloney]] | [[Lilia Bednarek]]<ref> [http://www.prca.org.uk/assets/files/March%202014%20-%20May%202014%20Consultancy%20Register%20PDF.pdf Register March 2014 to May 2014] ''PRCA'', accessed 17 October 2014 </ref>
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==Former Staff==
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*[[Paul Baverstock]] head of UK corporate practice. Former director strategic communication for the [[Conservative Party]] and has worked at [[Bell Pottinger Group]], [[MHP Communications]], [[Centre for Social Justice]]
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*[[Gary Stromberg]] principal, [[Stromberg Consulting]]
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*[[Kim Sample]] Partner Associate Director. Now CEO of [[Emanate]]
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*[[Chris Atkins]] Partner/Director of global corporate practice. Former vice president of [[Hill & Knowlton]], chief operations officer New York Office of [[Burson Marsteller]], managing director of [[Ogilvy Public Relations Worldwide]], vice president of communications at [[Standard & Poor's]] and managing director of US public relations and communications at [[PwC]].
 +
*[[Rob Lorfink]] Chief Financial Officer. Now chief financial officer, Americas at [[Omnicom Group]].
 +
*[[David Catlett]] Partner/Director Global Healthcare. Former president, healthcare PR at [[Euro RSCG]]. Now executive director of [[GolinHarris]]
  
 
==Contact Information==
 
==Contact Information==

Latest revision as of 15:22, 5 May 2016

Ketchum office, Avenue des Arts 44, Brussels

Ketchum is one of the largest public relations agencies employing over 1100 people across 21 offices and with 35 affiliates around the world.[1] It is owned by Omnicom.

History

In 1923 by George Ketchum formed Ketchum Communications as a Pittsburgh-based advertising company which later evolved to include a public relations practice.

In 1996 it became a subsidiary of the Omnicom Group with its work consolidated into five practice areas Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology.

In 1991 a leaked memo from Ketchum, hired by the Clorox Corporation to develop a crisis management plan, detailed proposed responses to a number of hypothetical scenarios, including a peaceful protest by Greenpeace at a Clorox factory. Among the recommended tactics was the launch of a "Stop Environmental Terrorism" public relations campaign.[2]

Ketchum and the Armstrong Williams scandal

In 2003, the U.S. Department of Education signed a $700,000 contract with Ketchum to do "rankings of newspaper coverage of the No Child Left Behind law" and to produce a video news release (VNR) touting the law, which featured Education Secretary Rod Paige and promoted a tutoring program offered under the new law. The VNR, narrated by faux reporter Karen Ryan (actually a PR pro), generated controversy since it "comes across as a news story but fails to make clear the reporter involved was paid with taxpayer money." A similar VNR promoting the Bush Medicare law was found by the Government Accountability Office to be covert propaganda in violation of federal law. [4]

Download Ketchum's contract with the U.S. Department of Education, to promote the No Child Left Behind Act (1.6 MB PDF file).

Download Ketchum's request for increased funding for their "Minority Outreach Campaign," featuring Armstrong Williams (132 kb PDF file).

Documents obtained on Ketchum contracts with the U.S. Department of Education through a FOIA request from the People for the American Way are available for download here.

U.S. Government PR Contracts

According to the U.S. House Committee on Government Reform Minority Office, Ketchum received the following amounts per year, for federal PR contracts: [5]

  • $1,692,000 in 1999
  • $2,552,000 in 2000
  • $3,657,000 in 2001
  • $2,563,000 in 2002
  • $31,163,457 in 2003
  • $58,895,846 in 2004

The firm's website and the Public Relations Society of America's database of Silver Anvil Award Winners indicate that Ketchum has worked for the following federal agencies, in addition to its Education Department work:

In May 2005, a PR Week story on the Centers for Medicare and Medicaid Services request for proposals on its outreach work over the next five years reported that, "Under the last umbrella contract ... Ketchum led a $25 million integrated marketing campaign to drive people to the Medicare (800) number and website." [6]

Despite the controversy over the Armstrong Williams contract, Ketchum won a a $25 million contract, including $2 million in fees, to manage the advertising campaign as part of a $300 million, three-year U.S. government effort encouraging seniors to sign up for the new Medicare prescription drug program.

Ketchum "produced a controversial series of prepackaged news stories," or video news releases (VNRs), for the Department of Health and Human Services (HHS). VNRs that Ketchum produced for the Department of Education were also recently found to be "covert propaganda."

The Washington Post reported, "HHS officials say Ketchum got the new work because it already had a multiyear contract to provide public relations services for the department. The firm promised the new ads will not cross the legal line." HHS's Kathleen Harrington said that seniors trust Medicare information more when it comes from the government, so "it's in the interest of our success ... to label everything appropriately." [7]

Russia

In November 2014 Ketchum ended the bulk of its work for the Russian Federation in the US and Europe due to tensions between the West and the country. A statement from the firm said 'Ketchum no longer represents the Russian Federation in the US or Europe with the exception of our office in Moscow'. 'Our partner in the consortium, [ Omnicom subsidiary GPlus ], continues to operate under the terms of the contract'.

Ketchum were paid nearly $23 million by the Russian federation from 2006 through mid-2012, according to ProPublica, as well as $17 million by energy giant Gazprom.[3]

Clients

PRCA lobbying register

December 2015-February 2016

Booking.com | Cristal | London South Bank University | Philips [4]

September 2015-November 2015

Booking.com | Cristal | London South Bank University | Philips [5]

June 2015-August 2015

Booking.com | London South Bank University | Philips [6]

March 2015-May 2015

Booking.com | Cristal | London South Bank University | Philips [7]

Ketchum's client list (most listings from O'Dwyers PR Daily and the APPC register) includes:[8]

Personnel

Senior executives

Other Staff

UK APPC Register

September 2014-November 2014

Chris Abell | Victoria Barton | Lilia Bednarek | Jordan Campbell | Rod Cartwright | James Hardy | Rupert Lewis | Philippa Maloney | Jo-ann Robertson[8]

June 2014-August 2014

Chris Abell | Victoria Barton | Lilia Bednarek | Jordan Campbell | Rod Cartwright | James Hardy | Rupert Lewis | Philippa Maloney | Jo-ann Robertson[9]

March 2014-May 2014

Rod Cartwright | Jo-Ann Robertson | Rupert Lewis | Victoria Barton | Christopher Abell | James Hardy | Jordan Campbell | Pippa Maloney | Lilia Bednarek[10]

Former Staff

Contact Information

711 Third Avenue
New York, NY 10017
Phone: 646/935-3900
Fax: 646/935-4499
Web: http://www.ketchum.com

Case Studies and internal documents

Material from PR Watch

External Links

Resources

Notes

  1. ↑ [1]
  2. ↑ [2] [3] Download pdf extract from Ketchum's plan for Clorox
  3. ↑ Frank Washkuch and Laura Nichols Ketchum calls it quits on Russia work PR Week, 11 March 2015, accessed 23 March 2015
  4. ↑ Ketchum client list, Dec15-Feb16, PRCA, accessed 5 May 2016
  5. ↑ Ketchum client list, Sep-Nov15, PRCA, accessed 5 May 2016
  6. ↑ Ketchum client list, Jun-Aug15, PRCA, accessed 5 May 2016
  7. ↑ Ketchum client list, Mar-May15, PRCA, accessed 5 May 2016
  8. ↑ 8.0 8.1 Register 1st September 2014 - 30th November 2014 APPC, accessed 21 January 2015
  9. ↑ Register for 1st June 2014 - 31st August 2014 APPC, accessed 21 January 2015
  10. ↑ Register March 2014 to May 2014 PRCA, accessed 17 October 2014
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