Kfir Pravda

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Kfir Pravda is an Israeli marketer, content creator and blogger, and owner of the Pravda Media Group. He also teaches internet story telling at the IDC Herzliya's Sammy Ofer School of Communications, and is an advisor to the school's Asper Institute for New Media Diplomacy.[1]


In a Twitter message on 29 December 2008, Pravda highlighted the website of HelpUsWin.org, a social media campaign in support of Israel's Operation Cast Lead offensive in the Gaza Strip.[2]

In a post on 1 January 2009, one of the leaders of the project, Niv Calderon credited Pravda "for his part creative thinking part coaching he's been giving me in the last few days".[3]

Pravda was also described as "part of http://www.helpuswin.org team" in the caption of a photo upoaded to Flickr.com on 15 January 2009 by Gil Megidish.[4]



  1. About Me, Pravda on Media And Technology, accessed 22 June 2009.
  2. Kfir Pravda, visit helpuswin.wordpress.com, twitter.com, 29 Deember 2008.
  3. Niv Calderon, Help Israel on Social Media: 2, nivcalderon.com, 2 January 2009.
  4. Gil Megidish, Kfir Pravda's Social Media For Entrepreneurs, Flickr.com, 15 January 2009.