- She "has 15 years’ experience in the communications and PR industry, directing and implementing programmes and creating content for clients across a wide range of business-to-business, technology, corporate and consumer companies.
- She is particularly interested in the development of conversations and customer engagement over social media and digital channels and blogs about the subject over at The Stick.
- Campaigns she has directed include the acquisitions of KPMG Consulting and then SchlumbergerSema by Atos Origin; the rebrand of Overture from GoTo before its buy-out by Yahoo! for $1.6 bn; Kaspersky Lab’s ‘crimeware’ campaign, resulting in Carrot being listed as a finalist in the CNET Technology awards for best PR campaign; promotion of Atos Origin’s involvement in the Olympic Games, arguably the most visible event in the world; launching BlackSpider Technologies into the UK market; the European launch of the fastest-growing web analytics company in the world, Omniture (which has recently been purchased by Adobe for $1.8bn); and the launch of a new mobile banking service, MoBank." 
Kate can be followed on Twitter.