Forter

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E-commerce fraud-prevention company founded in Tel Aviv by a former Israeli military-intelligence cyber officer; valued at $3 billion in 2021

Forter

Type Private
Founded 2013
Founder(s) Michael Reitblat, Liron Damri, Alon Shemesh
Headquarters New York, United States
Industry E-commerce fraud prevention

Forter is a fraud-prevention company for online retailers. It was founded in Tel Aviv by chief executive Michael Reitblat, president Liron Damri and chief analyst Alon Shemesh, and is now based in New York. In May 2021 it raised $300 million in a round led by Tiger Global Management, at a $3 billion valuation.[1]

Founder and military intelligence

Frontier Enterprise reported that before founding Forter, Michael Reitblat "was a Military Intelligence Officer with the Israeli Intelligence Corps – Cyber Command" (Intelligence Corps). It quoted him on what he had learned there: "how do you detect (threats)?"[2] GOBankingRates said he "served in the cyber intelligence unit of the Israeli Army" and then joined Fraud Sciences, which PayPal bought in 2008. It said he founded Forter in 2013.[3]

Funding

TechCrunch reported that the 2021 Series F round included new backers Third Point Ventures and Adage Capital Management, and existing investors Bessemer Venture Partners, Sequoia Capital, March Capital, NewView Capital, Salesforce Ventures and Scale Venture Partners.[1]

See also

Notes

  1. ↑ 1.0 1.1 Ingrid Lunden, Forter raises $300M on a $3B valuation to combat e-commerce fraud TechCrunch, 25 May 2021, accessed 21 October 2026.
  2. ↑ Forter CEO seeks to build trust in the e-commerce space Frontier Enterprise, 24 October 2022, accessed 21 October 2026.
  3. ↑ Gabrielle Olya, How This Former Israeli Intelligence Officer Fights Cyber Fraud GOBankingRates, 14 May 2019, accessed 21 October 2026.