Forepoint

This article is part of the Nuclear Spin project of Spinwatch.

Forepoint is an independent digital media and design company set up in 1992. It was responsible for designing the Nuclear Decommissioning Authority's brand identity and in partnership with strategic comms firm Stratia, was also behind the rebranding of the BNFL subsidiary, British Nuclear Group in 2004.

Stratia Forepoint partnership

Forepoint works with comms consultancy Stratia, which "forms the strategic edge of the alliance with Forepoint. According to Stratia,

we bring collective experience and insight gained from senior in-house communications roles within challenging industries — and a further ten years experience in the application of this experience across a broad range of client businesses, many international.In fact, our clients often consider Stratia as their business advisors as much as their communications consultants.

Areas covered by Stratia:

• Strategic and Corporate Communications
• Reputation Management
• Brand Strategy
• Issues and Crisis Management
• Media Relations
• B2B Marketing
• Event Management
• Employee Engagement
• Stakeholder Research

People

Stratia

Stratia was founded by directors Louise Haskins and Dianne Nott.

Co-director Haskins has previously worked as Head of Marketing Communications "within the politically challenging world of the nuclear industry", where she "managed scores of projects to time and budget including the international re-branding of BNFL in the mid 1990s and production of all statutory annual reports". She founded Oyster PR in 2002 and is co-director of Stratia Ltd.

Senior associate Colin Duncan was a former director of corporate communications at BNFL for 10 years and also Rolls-Royce Aero Engines for three years. He has "Managed all aspects of stakeholder engagement for large and complex international organisations for most of my career".

Colleague Louise Smith works on 'Stakeholder Engagement & Issues Management'. She "has immense experience in international issues management, particularly for controversial industries. In 1996 Louise headed up a two-year communications and issues management programme associated with the decommissioning of disused offshore oil & gas platforms, at a difficult time following the Shell UK Brent Spar affair in June 1995. She continued as an independent consultant for the international oil and gas and chemical industries and since then has advised large organisations on strategic communications including issues management, reputation risk management and stakeholder engagement".

Clients

Both companies seem to list an overlap of current and past clients on their separate websites:

Stratia Forepoint Clients

• Sellafield Ltd - Brand identity, > Brand Identity, Digital Media, Exhibitions and Environments, Printed Communications
• British Nuclear Group -Brand Identity, Digital Media, Exhibitions and Environments, Printed Communications, Employee Engagement, B2B Marketing
• International Nuclear Services
• BNFL Magnox Generation
• Magnox North
• Magnox South
• Nuclear Decommissioning Authority
• Nexia Solutions
• Westinghouse - Digital Media, Exhibitions and Environments, Printed Communications
• World Nuclear Transport Institute
• Chemical Industries Association (CIA) - Reputation Management
• Nickel Institute
• Azelis - Strategic Corporate Communications, Media Relations, B2B Marketing, Brand Management, Employee Engagement
• IZA Europe
• BAE Systems - > Digital Media, Exhibitions and Environments
• Somerfield
• RAC
• Ernst and Young
• ConvaTec - Issues and Crisis Management
• Compass Group
• De Vere Group
• ACAS