Chartered Institute of Public Relations Scotland

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(Formerly known as the Institute of Public Relations Scotland)

Chartered Institute of Public Relations Awards

It is an ‘honour and a privilege’ for PR professionals to be shortlisted – or even better win accolades – at the CIPR Pride Awards. Hailed in the industry as the ‘PR Oscars’, this glitzy ceremony recognises excellence and rewards achievement in public relations and communications. Winners are guaranteed a higher profile, helping them win new business and retain clients.[1] This was certainly the case for Golley Slater Public Relations, who won a Gold Award in 2007 in the Public Sector category for ‘The Army – Gatekeeper Influencer Campaign.’ The operation aimed to influence ‘gatekeepers’ – parents and teachers – to recommend an Army career to children and pupils, despite the negative press on the Army’s involvement in Iraq and Afghanistan. Golley Slater eclipsed war stories on military deaths, soldiers lacking equipment and the ongoing debate over the conflicts with a pro-active, positive spin campaign emphasizing the benefits and opportunities of being in the Army: sport, pay, travel, adventure and family benefits. As a result, 197 items of positive media coverage were generated across print media, radio and TV, with a PR value of just over £500,000.[2] Unsurprisingly, the Army is still one of the agency’s clients.[3]

The CIPR Scotland Pride Awards 2008 took place at the Sheraton Grand Hotel & Spa in Edinburgh on 20 November. Tickets were priced at £89 (plus vat), which included the red carpet, champagne reception, three courses, a four-hour presentation, and post-ceremony networking in the foyer.

The NHS Lothian’ corporate communications team was the biggest winner of the night, picking up six prizes.

Gold Awards

  • Crisis Communications Category: ‘NHS Lothian mounted a successful defence when the donation of an experimental scanner by a bank risked being obscured by a row over perceived preferential treatment for the bank’s employees.’

This followed the gifting of one of the world's best CT scanners to Edinburgh by the Royal Bank of Scotland, on the condition that RBS staff would have access to the machine for 25% of the time. NHS Lothian argued it would not be a problem, despite calls by Member of the Scottish Parliament (MSP) Margo McDonald for guidelines on commercial sector donations of health equipment to be clarified. The independent MSP for the Lothians raised concerns that philanthropy with conditions created a two-tier NHS.

  • Best Public Sector Campaign: The HIV Comeback Tour, a sensitive multimedia campaign alerting gay and bisexual men to the continuing dangers of HIV, promoting condom use and HIV testing.
  • Best Leaflet: Right Care, Right Time, Right Place, Your Guide to Round the Clock Care. This leaflet is produced in a number of languages to raise awareness of the alternatives to Accident and Emergency Departments.

Silver Awards

  • Best Website or Microsite: NHS Lothian’s web team, A Window on Our Services
  • Public Sector Team of the Year: NHS Lothian Corporate Communications Team

Aileen Cowden, communications officer for Lothian’s acute hospitals, became the first public sector PR specialist to win the title of Outstanding Young Communicator.[4]

John Brown, the Prime Minister’s older brother, treasurer of the CIPR and independent consultant, presented the Public Affairs award: ‘for campaigns designed to inform the public policy agenda or influence the legislative process.’[5] Indigo Strategic Communications, sponsors of the Outstanding Young Communicator Award, won gold in this category for the Making Waves Over Water Charges campaign. This ‘independent’ company which insists on a policy of ‘advocacy, not lobbying,’[6] successfully ensured the extension of water charge exemptions for churches beyond 2010. Tricker PR, who sponsored the award for Best Use of Media Relations, won two gold awards for the Portsoy Whistling Ban campaign.[7]

The CIPR Scotland PRide Awards 2008 - Full Results

  • Corporate Communications (Sponsor - Media Mentor)

Gold - 3x1 Public Relations - 'Firm Foundations'

Silver - VisitScotland - Perfect Day

Finalist - Platform PR Group - Building a new brand for the Scottish Book Trust

Finalist - Smarts - Albannach: Corporate PR crossing borders

  • Not-for-Profit (Sponsor - Edinburgh Inspiring Capital)

Gold - Tricker PR - Portsoy whistling ban

Silver - Weber Shandwick Ltd - Patio Heaters: Wear a Jumper, for the Energy Saving Trust

Finalist - Indigo - Making waves over water charges

Finalist - Trimedia Ltd - Scottish Dairy Marketing Company / The white stuff milk moustache

Finalist - Platform PR Group - Search for the sons and daughters of Culloden

  • Internal Communications

Gold - VisitScotland - Green Week 08

Silver - Business Stream - Business Stream launch

Finalist - Fifth Ring Integrated Corporate Communications - Horizon Zero: Changing the energy for safety

  • Crisis Communications (Sponsor - The Broadcasting Business)

Gold - NHS Lothian - 3D Scanner donation

Silver - Platform PR Group - Protecting St Kilda's Seabirds from danger

Finalist - Weber Shandwick Ltd - Swings and roundabouts

Finalist - NHS Lothian - UK first paired kidney transplant

  • Business and Trade

Gold - Weber Shandwick Ltd - David Smith and the Chamber of secrets...revealed

Silver - The BIG Partnership - KPMG: KPMG In Scotland

Finalist - Smarts - Driving the PR Agenda: Inside and out

  • Community Relations

Gold - Fifth Ring Integrated Corporate Communications - Successful community stakeholder engagement at Vry Estate

Silver - The BIG Partnership - 'Wish upon a star'

Finalist - West Lothian Council - Building safer communities

Finalist - Smarts - SAK: Getting Alloa back on track

  • Public Affairs

Gold - Indigo - 'Making waves over water charges'

Silver - Weber Shandwick Ltd - Redeveloping the Haymarket

Finalist - CM Porter Novelli - Donaldson's School

Finalist - Brands2Life - Stamping out piracy in Glasgow

  • Public Sector

Gold - NHS Lothian - HIV comeback tour

Silver - The BIG Partnership - Get ready for winter

Finalist - Smarts - Changing public policy through the power of PR

Finalist - Ministry of Defence - 52 Brigade deployment to Helmand, September 07 - April 08

  • Low Budget

Gold - Tricker PR - Portsoy whistling ban

Silver - Weber Shandwick Ltd - Taking snowsports to a new altitude

Finalist - Cloudline PR - Getting the nation on its bike - Bike Week 2007

Finalist - Podge Publicity - Fort William Mountain Festival 2008

Finalist - Falkirk Council - Community concerns us

Finalist - Artisan PR - Baxters Souper Store

  • Consumer Relations

Gold - VisitScotland - Haggis hotdogs hit New York

Silver - Weber Shandwick Ltd - Perfect package

Finalist - Wave PR - Waxing lyrical

Finalist - Weber Shandwick Ltd - Brave new world

  • Best Use of Media Relations (Sponsor - Tricker PR)

Gold - Amey Communications - Roadworker abuse

Silver - Weber Shandwick Ltd - Can sharks predict the weather?

Finalist - The BIG Partnership - Clydesdale & Yorkshire Banks - Work/Life balance

Finalist - Burt Greener Communications Ltd - Phenomenal Irn-Bru: Scotlands number 1 soft drink

Finalist - Trimedia Ltd - Butterfly World Launch campaign

  • Integrated Communications (Sponsor - Glasgow City Marketing Bureau)

Gold - DADA - SPT Subway Festival

Silver - The BIG Partnership - The path is green

Finalist - NHS Health Scotland - NHS Health Scotland - Stop Smoking campaign

Finalist - NHS Lothian - HIV comeback tour

  • Corporate Responsibility

Gold - Beattie Communications - Vision Aid Overseas in conjunction with Beattie Communications and Specsavers

Silver - Scottish Widows - Scottish Widows & National Galleries of Scotland

Finalist - 3x1 Public Relations - Bottled water backlash

  • Best Use of Photography or Design (Sponsor - Glasgow City Marketing Bureau)

Gold - Weber Shandwick Ltd - Demolition of sawmill at Fort William

Silver - VisitScotland - Kilts at the Kremlin

Finalist - Falkirk Council - Composting Crawlies board game

  • Best Newspaper or Magazine (Sponsor - PR Week)

Gold - VisitScotland - A chance to have your vs view

Silver - National Library of Scotland - Discover NLS

Finalist - Scottish Widows - Lifetimes

Finalist - MS Society Scotland - MS Society Scotland - MS Connect Magazine

Finalist - The BIG Partnership - The treehouse

Finalist - Falkirk Council - Falkirk Council News

  • Best Publication (Sponsor - PR Week)

Gold - Geronimo Communications - Bord na Gaidhlig (Gaelic Development Agency) Annual Report

Silver - National Library of Scotland - NLS Annual Review 2006-2007

Finalist - NHS Lothian - Going to hospital: A guide for patients and relatives

  • Best Leaflet

Gold - NHS Lothian - Right care right time right place

  • Best Website or Microsite (Sponsor - 2daymedia)

Gold - Falkirk Council - Falkirk Council Website:

Silver - NHS Lothian - A window on our services

Finalist - Edinburgh Inspiring Capital - Edinburgh inspiring capital - Edinburgh City Region website (Behalf of City of Edinburgh Council)

  • Best Event

Gold - The BIG Partnership - Launch Of Quartermile

Silver - MS Society Scotland - MS Society Scotland Enchanted Garden Ball

Finalist - Axis Media Group Ltd - New Start Scotland (Insight Events & Axis Media Group)

Finalist - VisitScotland - VisitScotland's alternative Burns' night

  • Outstanding Young Communicator (Sponsor - Indigo)

Gold - Aileen Cowden - NHS Lothian

Silver - Suzanne Clark - Smarts

Suzanne Mackie - Holyrood Partnership

Finalist - Rebecca Charles - Smarts

Finalist - Neil McDonald - Beattie Communications

  • Outstanding Small Consultancy (Sponsor - Goddard Gadd)

Gold - Wave PR - Give us a wave

Silver - Axis Media Group - Axis Media Group

Finalist - Artisan PR - Artisan PR

Finalist - Matthews Marketing - Matthews Marketing

  • Outstanding In-House Public Relations Team (Sponsor - Clipability)

Gold - National Library of Scotland - National Library of Scotland

Silver - Magnox North - Adding value through proactive communications

Finalist - BAE Systems - BAE Systems surface fleet solutions

  • Outstanding Public Relations Consultancy (Sponsor - Clipability)

Gold - 'Team 3x1' - 3x1 Public Relations

Silver - Weber Shandwick Ltd - Weber Shandwick Scotland

Finalist - Indigo - Indigo PR

Finalist - Freshwater Scotland - Freshwater UK Ltd

Finalist - Platform PR - Platform PR Group

  • The Scottish Public Sector Team of the Year

Gold - VisitScotland Communications Team - VisitScotland

Silver - Proud and positive - NHS Lothian

Finalist - Public Relations and Marketing - East Renfrewshire Council

Finalist - Falkirk Council - Falkirk Council


  1. CIPR [1] Accessed on November, 22, 2008
  2. CIPR [2] Accessed November 22, 2008
  3. Golley Slater[3] Accesed November 22, 2008
  4. Fraser, S. [4] 'allmediascotland', Accessed on November, 22, 2008
  5. CIPR [5] Accessed on November 22,2008
  6. Indigo [6] Accessed on November 22, 2008
  7. For more on this, see "Superstitious town bans whistling", BBC News Online, 6 June 2008, accessed November 2008