Annoushka Ducas

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Annoushka Ducas is the founder of jewellery brand Annoushka.


In 1987 Ducas ran the Hong Kong office of Hamptons International.[1]

Specialising in investment property in London for overseas investors Along with her husband, John Ayton, Ducas co-founded jewellers Link of London, which they sold in 2006 to Folli Follie SA in 2006. Both Ayton and Ducas left the company in 2007.

In 2009 Ducas and Ayton re-entered the jewellery industry, launching the brand Annoushka form their flagship boutique in Cadogan Gardens, off Sloane Square and in high end department stores Harrods, Harvey Nichols, Liberty, Selfridges and Brown Thomas.[2][3]

Letter to the Telegraph

On 1 April 2015 Ducas was one of 103 business leaders who wrote to the Telegraph praising the British Conservative Party's economic policies and claiming a Labour government would 'threaten jobs and deter investment' in the UK.[4]

Personal life


  1. Linkedin Annoushka Ducas, accessed 2 April 2015.
  2. Tell Series John Ayton - Links of London, accessed 2 April 2015.
  3. Bethan Ryder The Business: Annoushka Ducas Telegraph, 14 February 2014, accessed 2 April 2015.
  4. Peter Dominiczak, 100 business chiefs: Labour threatens Britain's recovery, Telegraph, 2 April 2015.