Alex Baldock

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Alex Baldock is the CEO of online retailer Shop Direct.


Early in his career Baldock worked for management company Bain & Company, Kalchas (Ernst & Young's strategy consulting arm) and Prophet (Dentsu's brand and marketing consultancy).[1]

He then moved to Barclays, before being appointed managing director at Lombard, a financial assets company owned by the RBS Group in 2008.

In 2012 he was appointed chief executive of multi-brand online retailer Shop Direct.[2]


Support for the Conservatives

In the build up to the 2001 General Election, Baldock's name appeared on a list of business people who were backing the Conservative Party.[3]

Letter to the Telegraph

On 1 April 2015 Baldock was one of 103 business leaders who wrote to the Telegraph praising the British Conservative Party's economic policies and claiming a Labour government would 'threaten jobs and deter investment' in the UK.[4]

Political donations

Recorded by the Electoral Commission:[5]

Date Name of donor Amount Donated to Subsidiary (parties only)
14/08/2008 Alexander D Baldock £1,200.00 Conservative Party Kensington



  1. Retail Symposium Alex Baldock, accessed 1 April 2015.
  2. 2.0 2.1 Retail Week Alex Baldock, accessed 1 April 2015.
  3. Backing the Conservatives], 21 May 2001, accessed 8 April 2015.
  4. Peter Dominiczak, 100 business chiefs: Labour threatens Britain's recovery, Telegraph, 1 April 2015.
  5. Electoral Commission, Donation Search, accessed 2 April 2015.