Difference between revisions of "Phorm"

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[[Category:Media Industry]][[Category:Advertising Industry]]

Revision as of 11:28, 8 September 2009

Phorm is a US-based internet advertising company which has partnered with several ISPs to analyze ISP usage, create user profiles, and with this generate targeted advertising. In the UK Phorm has partnered with BT, Virgin Media and TalkTalk to enhance their revenue from advertising, or as anti-Phorm activists report: "sell your private browsing history to an advertising broker". Questions arise about how intrusive Phorm's technology is and the safeguards placed on its database.[1]

Opposition

Opponents to Phorm and similar technologies campaign for laws guaranteeing internet use privacy and one campaigning group is Badphorm.co.uk

Principals

Board of Directors
David Dorman Kent Ertugrul Steven J. Heyer
Christopher Lawrence Virasb Vahidi
Executive Team
Kent Ertugrul Chairman & CEO Virasb Vahidi COO Greg Meyer VP Global Product Development
Stratis Scleparis Chief Technical Officer Hugo Drayton Chief Executive Officer, UK Lynne MillarChief Financial Officer
David Pester General Counsel Karen Arutyunov VP Software Development Marc Burgess VP Technology
Dave Gwozdz VP Publisher and Affiliate Partnerships Chris Hogan VP Advertising and Brand Partnerships Linda Muir VP HR and People Development
Anton Roslov Chief Architect Marc Rothschild VP Strategic Alliances David Sawday Director of Corporate Communications, UK
About Us, (Accessed 14 April 2008)

Contact, References and Resources

Contact

Website: www.phorm.com

Resources

References

  1. Claire Beale, They know where you browse, but is online spying the way forward?, Independent: Media, 14 April 2008.