Difference between revisions of "Peter Wallis"
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In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. | In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. | ||
| − | He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co. | + | He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from [[Dunhill]] to [[Waterford]] and including [[Harpers & Queen]], [[World of Interiors]], [[The Economist]], [[The Financial Times]], [[Jaegar]], [[Tiffany]], [[Mont Blanc]], [[Liberty]] and private banker [[Coutts & Co]]. |
Revision as of 15:51, 7 August 2009
Peter Wallis was co-founder of management consultancy SRU alongside Dennis Stevenson. Peter Mandelson worked as a consultant for SRU between 1990 and 1992.[1] Wallis was appointed Chairman of the Department of Trade and Industry Committee in 1994. Wallis was also chairman of Hydra Associates between 1987 and 1992.
In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus.
He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co.
Contents
Peter York
Peter Wallis has featured more in the public eye under his pseudonym Peter York. From writing the Sloane Ranger Handbook and being Style Editor of Harpers & Queen for 10 years, to financing The Modern Review. York co-authored Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ magazine and Management Today.
Affiliations
Department of Trade and Industry | Britain Abroad Task Force | Tate Gallery | MFI Plc | St. Marylebone Society
Publications
- Style Wars (1980)
- The Official Sloane Ranger Handbook (1982)
- Peter York's Eighties (1995), co-authored with Charles Jennings
- Dictators' Homes (2005)
- Cooler, Faster, More Expensive: the Return of the Sloane Ranger (2007), with Olivia Stewart-Liberty.
