Karen Pine

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Karen Pine is Professor of developmental psychology at the University of Herfordshire.

Biographical Information


Current activities

Among Pine's interests is the application of psychological theory to children's understanding of television advertising. She has been involved in projects (part funded by the Independent Television Commission) to look into the effects of alcohol advertising on children. Along with Dr. Avril Nash she has conducted research into pre-school children's brand awareness, commissioned by Channel 4.[1]



In reply to an FOI inquiry in January 2009 regarding her membership of the AEF, the University of Hertfordshire replied stating that, " (Dr Pine was) invited to join the network by AEF. (In 2004) The University was not involved in this decision – the membership is personal...There are no formal “terms of membership”. The forum provides a means by which academic researchers in areas related to advertising and children, food advertising and obesity, and advertising self-regulation are able to access a database of publications in this area. (Dr Pine has ) been contacted 3 – 4 times over the course of (her) association with AEF, but at irregular intervals." [3]

Publications, Contact, Resources and Notes




School of Psychology, University of Hertfordshire, College Lane, Hertfordshire, AL10 9AB

Phone:01707 285282
Email : k.j.pine@herts.ac.uk



  1. University of Herfordshire School of Psychology,accessed January 9 2009
  2. Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
  3. Email correspondence between Richard W Bunce, Head of Legal and Corporate Services, University of Hertfordshire and Mary Craig January 6- February 5 2009.