James Murphy

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James Murphy is the Director of Model Reasoning.

Biography from the Model Reasoning website He recently completed a tour of duty (2002-2004) as Director of Analysis at First&42nd, the management consultancy of Edelman PR. In this role, his portfolio included projects for such clients as SABMiller, Royal&SunAlliance, Orange, Norsk Hydro and Microsoft.

Prior to that appointment he has been variously:- · a non-executive Director of Cohn & Wolfe; · director of research for the International Longevity Centre; · a member of the editorial board of poolonline, the Internet service of Through-the-Loop, the market research agency; · a Commissioning Editor of nVision, the online forecasting service of the Future Foundation; · a standing consultant to the Board of the Association of Colleges;

He was formerly Editor of the Henley Centre's market analysis programme, Frontiers - Planning for Consumer Change in Europe

Educated at the Universities of Glasgow, Oxford and London, he speaks French, Spanish and Portuguese.

During the presidency of Jacques Delors, he was a member of the Cabinet of Commissioner Stanley Clinton Davis at the European Commission in Brussels. His interest in European issues has been sustained in such initiatives as his pamphlet Drop the Dead Dogma (see Reports Pages) and his appointment as Quality Controller to The London Study - the future of the City, a two year work programme on the (pre-Mayor) future of London financed by the Association of London Government and the European Commission. He has also written and presented on the impact of EU enlargement for business and policy. Currently, he is helping, as an associate of the Future Foundation, to build the European version of nVision.

James Murphy has appeared on a number of tv and radio programmes such as Newsnight (to discuss the role of genetic research in forecasting human behaviour) and on the Today programme (to debate the “myth of decline� in post-war socio-economic analysis in the UK). He is an occasional contributor to Market Leader, the magazine of the Marketing Society. And in 2003, he led a seminar on the theme of trust-building for brands at the European Marketing Forum. In 2003, he presented an updated version of the “Peace&Plenty� analysis to the Policy Unit at No.10 Downing Street. He is currently working on a major study of the role of performance awards schemes in the education sector (2004).