It was originally known as the Henley Centre for Forecasting, with a focus on business forecasting.
According to the Henley Centre's website:
- The Henley Centre has never been based in Henley. It was initially run as a non-profit organisation in partnership with the management college, before becoming privately owned in the early 1980s. It was acquired by WPP in the 1990s and now sits within the Kantar Group, WPP’s information, insight and consultancy division. Three of the core principles of the founders have remained consistent to Henley Centre’s approach: the importance of understanding consumer behaviour, a rigorous approach to analysing data, both quantitative and qualitative, and a focus on the future.
- Sian Davies - chief executive of the Henley Centre in May 2005 at the time of the merger of the Henley Centre with HeadlightVision to form Henley Centre HeadlightVision. Davies became chief executive of the new company, Henley Centre HeadlightVision.