Chrissie Rucker is the founder of The White Company.
Rucker founded The White Company after struggling to find high-quality but affordable bed linen and tableware for her boyfriend's new flat. Starting off with a small government grant and a £6,000 grant from her grandmother, the company earned £6.5 million in 2015 and Rucker and her husband are worth an estimated £295 million.
Support for the Conservatives
On 1 April 2015 Rucker was one of 103 business leaders who wrote to the Telegraph praising the British Conservative Party's economic policies and claiming a Labour government would 'threaten jobs and deter investment' in the UK.
- Louise Eccles She's doing all white! Mum of four who's made £6.5m in a YEAR selling goods in only one colour Daily Mail, 11 January 2015, accessed 7 April 2015.
- Virgin Entrepreneur interview - Charles Tyrwhitt founder Nick Wheeler, accessed 7 April 2015.
- Peter Dominiczak, 100 business chiefs: Labour threatens Britain's recovery, Telegraph, 7 April 2015.