Difference between revisions of "Association of Television and Radio Sales Houses"

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==Notes==
 
==Notes==
#{{note|1}} EGTA Press Release 30/05/07 [http://www.egta.com/pages/egta%20press%20release%20-%20White%20Paper%20on%20Nutrition.pdf egta welcomes the European Commission’s support of self-regulation
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#{{note|1}} EGTA Press Release 30/05/07 [http://www.egta.com/pages/egta%20press%20release%20-%20White%20Paper%20on%20Nutrition.pdf EGTA welcomes the European Commission’s support of self-regulation in the area of advertising for food products] Last Accessed 1st July 2007
in the area of advertising for food products] Last Accessed 1st July 2007
 

Revision as of 23:35, 1 July 2007

Egta is the trade association of television and radio advertising sales that commercialise the advertising space of both private and public TV/radio channels all over Europe. Their website boasts:

  • 57 TV members
  • 25 Radio members
  • 26 European countries including 19 EU Member States
  • Nearly 70% of the European TV advertising market
  • 50% of radio advertising market in countries represented by the egta members

Egta provides a network for its members based on relationships with more than 1000 high-level advertisingexecutives. Egta fulfils different functions for its members in fields of activities as diversified as regulatory issues,audience measurement, sales methods, interactivity, cross-media, etc. Over its 32 years of existence, egta has become the reference centre for television & radio advertising in Europe. [1]

Notes

  1. ^ EGTA Press Release 30/05/07 EGTA welcomes the European Commission’s support of self-regulation in the area of advertising for food products Last Accessed 1st July 2007