Association of Television and Radio Sales Houses
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Egta is the trade association of television and radio advertising sales that commercialise the advertising space of both private and public TV/radio channels all over Europe. Their website boasts:
- 57 TV members
- 25 Radio members
- 26 European countries including 19 EU Member States
- Nearly 70% of the European TV advertising market
- 50% of radio advertising market in countries represented by the egta members
According to their press release "Egta provides a network for its members based on relationships with more than 1000 high-level advertising executives. Egta fulfils different functions for its members in fields of activities as diversified as regulatory issues,audience measurement, sales methods, interactivity, cross-media, etc. Over its 32 years of existence, egta has become the reference centre for television & radio advertising in Europe."
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Affiliations & Memberships
Notes
- ^ EGTA Press Release 30/05/07 EGTA welcomes the European Commission’s support of self-regulation in the area of advertising for food products Last Accessed 1st July 2007
- ^ Europa Website Public Health Last Accessed 28th June 2007