Advertising Standards Authority

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Remit

The Advertising Standards Authority regulates the content of advertisements, sales promotions and direct marketing in the UK.
We make sure standards are kept high by applying the advertising standards codes.
We can stop misleading, harmful or offensive advertising. We can ensure sales promotions are run fairly. We can help reduce unwanted commercial mail - either sent through the post, by e-mail or by text message - and we can resolve problems with mail order purchases. [1]

Council members


Rapped fracking firm and lobbyists for advertising code breaches

In 2012 lobbyists PPS produced a brochure for fracking firm Cuadrilla, titled "Summer 2012 Exploring For Natural Gas Cuadrilla Resources is exploring for natural gas in Lancashire" which the Advertising Standards Authority found contained claims partially breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising) and 3.11 (Exaggeration). [3] [4]

Contact

Address: Mid City Place, 71, High Holborn, London WC1V 6QT Telephone: +44 20 7492 2222 Fax: +44 020 7242 3696 E-mail: enquiries@asa.org.uk Website: http://www.asa.org.uk

Notes

  1. Advertising Standards Authority Website, Advertising Standards Authority accessed 11/03/08
  2. Members courtesy of Advertising Standards Authority Website, Advertising Standards Authority accessed 11/03/08.
  3. Advertising Standards Authority, ASA Adjudication on Cuadrilla Resources Ltd, Rulings, 24 April 2013, acc 27 March 2014
  4. APPC Register Entry for 1 Dec 2011 to 29 Feb 2012