David Sawday

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David Sawday was Director of Communications for the controversial British spyware/adware company, Phorm. [1]

He left Phorm in September 2009, around the same time as Stratis Scleparis.

In 1999 he was a spokesperson for Tesco. Tesco resisted customer opposition to GM foods and was one of the last major retailers in the UK to go GM-free for its own-brand products. In announcing the move to go GM free, David Sawday is quoted as saying:

We have been watching very carefully what our customers have been saying through our focus groups and research and it has not really been until late February/March that there has been a significant shift in opinion on genetically-modified organisms.[2]

Following his role at Tesco, Sawday also worked for Big Food Group, Safeway Stores and Yahoo.

References

  1. David Sawday, Phorm website, accessed 9 Sept 2009
  2. GM food policy to stay, BBC News, April 28 1999, accessed 9 Sept 2009