Lexis Public Relations Ltd
Lexis PR.
Lexis and the G8 2005
Excerpt from Corporate Watch G8 report:
- Sponsorship of FCO activity should not be regarded as an exercise in philanthropy. Companies will require agreed commercial benefits, laid out in a contract, in exchange for their support. In an increasingly competitive market, it is important to establish whether or not sufficient value can be offered to interest potential sponsors.
- 'Identification of detailed benefits at G8 and EU Presidency Informals'[1]
The Foreign and Commonwealth Office (FCO), which is organising the G8 summit, has awarded a contract to Lexis PR to secure corporate sponsorship for the event.
According to a Freedom of information request obtained by Corporate Watch, Lexis' priorities include to find companies to provide essential services including transport, IT and telecoms and to find 6--
Scottish Enterprise outline how goodie bags will be gifted to the media and all conference delegates, and that all companies that provide 'corporate gifts' will be credited. In a fantastic greenwash attempt, the Scottish Enterprise website highlights how, 'There is a strong preference for iconic Scottish products such as shortbread, toiletries, Scottish drinks and items that reflect the sustainable themes of the summit such as fair trade and recycled products.[3]
Lexis offers the full range of public relations services including consumer PR, corporate PR and business-to-business PR, with specialisation in consumer healthcare and sports.[4] Its clients include Diageo, the Rugby Football Union, Kraft Foods and Coca Cola GB.[5] Lexis's most high profile recent campaigns were the 'What Women Want' campaign for Dove soap, in which it commissioned research about women's attitudes to the women in the Dove Soap advert and spun it into a story in its own right, as well as handling the crisis over Coca Cola's 'Dasani' brand bottled tap water.[6]
People
References
- ^ Document obtained by Corporate Watch under the Freedom of Information Act. March 2005
- ^ Eddie Barnes, 'Scots firms outgunned in G8 partnership', The Scotsman 13.02.05
- ^ Scottish Enterprise website www.scottish-enterprise.com/sedotcom_home/about_se/procurement/tenders/g8/g8-sponsorship.htm last viewed 30.3.05
- ^''Consumer PR' is the application of PR techniques to the marketing of products and services; 'corporate PR' concerns more general reputational issues; and 'business-to-business' (or B2B) PR regards communications within the business community.
- ^ For a more complete list of clients see http://www.lexispr.com.
- ^ Trevor Datson, 'Coca Cola Admits That Dasani is Nothing But Tap Water', Reuters 04.03.04
