Peter Wallis

Peter Wallis, AKA Peter York

Peter Wallis was co-founder of management consultancy SRU alongside Dennis Stevenson. Peter Mandelson worked as a consultant for SRU between 1990 and 1992. Wallis was appointed Chairman of the Department of Trade and Industry Committee in 1994.. Wallis was also chairman of Hydra Associates between 1987 and 1992. In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co.

Peter York

Peter Wallis has featured more in the public eye under his pseudonym Peter York. From writing the Sloane Ranger Handbook and being Style Editor of Harpers & Queen for 10 years, to financing The Modern Review. York co-authored Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ magazine and Management Today.

Affiliations

Department of Trade and Industry | Britain Abroad Task Force | Hydra Associates | Tate Gallery | MFI Plc | St. Marylebone Society | Dunhill | Waterford | Harpers & Queen | World of Interiors | The Economist | The Financial Times | Jaegar | Tiffany | Mont Blanc | Liberty | Coutts & Co

Publications

• Style Wars (1980)
• The Official Sloane Ranger Handbook (1982)
• Peter York's Eighties (1995), co-authored with Charles Jennings
• Dictators' Homes (2005)
• Cooler, Faster, More Expensive: the Return of the Sloane Ranger (2007), with Olivia Stewart-Liberty.