Peter Wallis
Peter Wallis was co-founder of management consultancy SRU alongside Dennis Stevenson. Peter Mandelson worked as a consultant for SRU between 1990 and 1992.[1] Wallis was appointed Chairman of the Department of Trade and Industry Committee in 1994. Wallis was also chairman of Hydra Associates between 1987 and 1992.
In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus.
He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co.
Peter York
It is under his pseudonym Peter York that Wallis has made his most high-profile offerings, from writing the Sloane Ranger Handbook and being Style Editor of Harpers & Queen for 10 years, to financing The Modern Review. York co-authored Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ magazine and Management Today.
Publications
- Style Wars (1980)
- The Official Sloane Ranger Handbook (1982)
- Peter York's Eighties (1995), co-authored with Charles Jennings
- Dictators' Homes (2005)
- Cooler, Faster, More Expensive: the Return of the Sloane Ranger (2007), with Olivia Stewart-Liberty.
