Michal Carmi
Michal Carmi is Founder and CEO of Israeli human resources company Tripletec Technologies Ltd. She is also an expert in marketing and social media.[1]
According to the business publication Calcalist, Carmi was recuited by the Israeli Foreign Ministry's public relations department during Operation Cast Lead, the 2008/09 conflict in Gaza:
- “During Operation Cast Lead the Foreign Ministry wrote to me and other bloggers and asked us to make our opinions known on the international stage as well,” Carmi tells Calcalist. “They sent us pages with ‘taking points’ and a great many video clips. I focussed my energies on Facebook, and here and there I wrote responses on blogs where words like ‘Holocaust’ and ‘murder’ were used in connection with Israel’s Gaza action. I had some very hard conversations there. Several times the Foreign Ministry also recommended that we access specific blogs and get involved in the discussions that were taking place there.”[2]
Notes
- ↑ LinkedIn, Michal Carmi, accessed 24 July 2009.
- ↑ Dora Kishinevski, The Foreign Ministry presents: talkbackers in the service of the State, Calcalist, 5 July 2009, translated for Occupation Magazine by George Malent.
