Business4Life
business4Life is a company founded by the Advertising Association. The company was formed on the August 29 2008.
According to its website it is a
" a coalition of companies representing the food and drink, retail, media, advertising, fitness and health industries, which are partnering with Government to support its Change4Life movement." [1]
Coalition Members
- AMV BBDO
- AOL UK
- Britvic
- BskyB
- Cadbury
- CBI
- Channel 4
- Coca-Cola
- Discovery Networks UK
- Fitness Industry Association
- five
- Internet Advertising Bureau (IAB)
- ITV
- Kellogg’s
- Kids Industries
- Kraft
- Limelight sports
- Mars
- Munro and Forster
- National Schools Partnership
- Nestlé
- OMD
- Outdoor Advertising Association
- PepsiCo
- PruHealth
- RadioCentre
- Ryvita/Associated British Foods
- Tesco
- Turner Entertainment Network
- Unilever
- Viacom
- Virgin Media Television
- World Group Media[2]
Contact Details
BUSINESS 4 LIFE LIMITED
Unit 1, Milebush Rd
Southsea
Hampshire
PO4 8NF
Company No. 06684234
Notes
- ↑ business4Life home page, Accessed December 4 2008
- ↑ business4Life Coalition Members,Accessed December 4 2008