Keepers of the Quaich
Revision as of 12:29, 14 November 2008 by Claire Harkins (talk | contribs)
The Keepers of the Quaich is an exclusive society founded in 1988 by major companies withint he whisky industry. Membership by invitation only, and members are sworn in at bi-annual induction ceremonies (Spring & Autumn) held at Blair Castle in Perthshire, Scotland. The primary rationale for the group was to promote Scotch Whisky after some decline in sales for the commodity at home and globally. According to one source the group's mission statement is:
- "To advance the standing and prosperity of one of Britain’s premier export industries, and to make more widely known its uniqueness, traditions, quality, service and benefits to the community it serves at home and in the markets of the world." [1]
