Century Council
A drinks industry funded front group.
- Nickelodeon and the Century Council, a liquor-industry front group, recently launched a multi-media education program on alcohol aimed at parents and middle-school aged kids. The program, titled “Ask, Listen, Learn: Kids and Alcohol Don’t Mix” asserts that the key to stopping underage drinking is better communication between parents and children. The project will provide information and strategies to initiate the conversation about the dangers of underage drinking through a series of booklets, web sites, and public service announcements.
- Previously, the Century Council has developed and disseminated educational curricula and materials for college and high-school aged students. We eagerly await the kindergarten version. The Century Council is funded by Allied Domecq Spirits & Wine North America, Bacardi U.S.A. Inc., Brown-Forman, Constellation Brands, Cruzan Ltd., Diageo, Future Brands LLC, Pernod Ricard USA and Sydney Frank Importing Co. Inc. Nickelodeon bills itself as the “number-one” entertainment brand for kids and its U.S. television network is seen in 88 million homes.[1]
Notes
- ↑ Washington Report August 2004 Produced by the Alcohol Policies Project of the Center for Science in the Public Interest, Washington Report provides online information and updates about domestic and international alcohol-policy issues, including alcohol advertising and marketing, labeling, product development, taxation, and industry political and commercial initiatives. Washington Report also provides action alerts to inform advocates of opportunities to promote and influence pro-health alcohol policies.
