Phorm
Phorm is a US-based internet advertising company which has partnered with several ISPs to analyze ISP usage, create user profiles, and with this generate targeted advertising. In the UK Phorm has partnered with BT, Virgin Media and TalkTalk to enhance their revenue from advertising. Questions arise about how intrusive Phorm's technology is and the safeguards placed on its database.[1]
Opposition
Opponents to Phorm and similar technologies campaign for laws guaranteeing internet use privacy and one campaigning group is Badphorm.co.uk
Contact, References and Resources
Contact
- Website: www.phorm.com
Resources
References
- ↑ Claire Beale, They know where you browse, but is online spying the way forward?, Independent: Media, 14 April 2008.
