Sarah Sands

Sarah Sands was at one point the editor of The Sunday Telegraph (after being deputy editor for 10 years) who relaunched the Sunday Telegraph as "something lovely":

“aimed more directly at women, circulation is playing a distinctly depressing tune. Last month, after a launch buoyed by marketing and a free DVD, sales fell back by more than 10 per cent to 642,000 copies, of which just 249,000 were bought domestically at full price. “What I have now is a very attractive package for advertisers”"

After just eight months and 20 days in the post, Sands was replaced as one of a string of editors presiding over the ongoing drop in sales.

Sands is married to Kim Fletcher