ActiveFence
Israeli online "trust and safety" intelligence company, renamed Alice in 2026; its chief executive began his career as an Israeli military intelligence officer in counter-terrorism
| ActiveFence
| |
|---|---|
| Trade name | Alice (from January 2026) |
| Logo |  ActiveFence logo |
| Type | Private company |
| Founded | 2018 |
| Founder(s) | Noam Schwartz (co-founder) |
| Headquarters | Israel (about 270 of some 350 staff, according to Ctech, 2026), with staff in the UK, the United States and the Far East |
| Industry | Online safety; AI security |
| Services | Detection of disinformation, hate, terrorist content and child abuse on online platforms; AI-model red-teaming and guardrails |
| Number of employees | About 350 (January 2026) |
| Homepage | alice.io |
ActiveFence, renamed Alice in January 2026, is an Israeli company that sells online "trust and safety" services: it monitors platforms and the wider web for disinformation, hate speech, terrorist content and child abuse, and now also tests AI models for harmful output. It was founded in 2018.[1] Its co-founder and chief executive, Noam Schwartz, "began his career as an intelligence officer in the fields of research and counter-terrorism in the Israeli military", according to a biography published by the Family Online Safety Institute (Israel Defense Forces; Intelligence Corps).[2]
Founders and military service
The Family Online Safety Institute biography describes Schwartz as having "over 15 years of experience in the fields of open source intelligence, security, and data science". It says that before ActiveFence he founded Tapdog, which was bought by Similarweb, where he became vice-president of business and corporate development, and that he "began his career as an intelligence officer in the fields of research and counter-terrorism in the Israeli military". He holds law and business degrees from Bar-Ilan University.[2]
Business and customers
In January 2026 Schwartz told Calcalist: "Since 2018, we have been working with some of the largest companies in the world. Amazon, TikTok, and governments have asked for our technology to protect their users." Ctech reported that the company's clients and partners include Amazon, TikTok, Nvidia, Cohere and Black Forest Labs, and that it employed about 350 people, about 270 of them in Israel.[1] The company's own account of its rebranding says that "We spent years crawling and interpreting the darkest and most dangerous corners of the web", and that it keeps a continuously updated collection of "adversarial intelligence from real-world online threats" that it calls the "Rabbit Hole".[3]
Funding
According to Ctech, the company had raised $140 million by January 2026, from investors including Resolute Ventures, Grove Ventures, CRV, Highland Europe, Vintage Investment Partners, Norwest Venture Partners and Maj Invest.[1]
See also
External links
Notes
- ↑ 1.0 1.1 1.2 Meir Orbach, ActiveFence rebrands as Alice, shifting focus to AI model security Ctech, 14 January 2026, accessed 10 November 2026.
- ↑ 2.0 2.1 Family Online Safety Institute, Noam Schwartz Family Online Safety Institute, accessed 10 November 2026.
- ↑ Noam Bar, Why ActiveFence Became Alice Alice, 14 January 2026, accessed 10 November 2026.