Liquid
Liquid is a PR, marketing and lobbying firm with offices in Jersey, Guernsey, Birmingham and London. It specialises in a number of sectors, including financial services and education.
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Lobbying for education businesses
Liquid provides a range of services to clients in the education industry, such as crisis communications and reputation management. Its clients include school management companies looking to take over public schools.
US online learning giant enters the UK
In 2012, Liquid was appointed to help giant American, for-profit online school operator, K12, take over its first school in the UK. Erudition Schools Trust, which is K12's not-for-profit academy chain in the UK, now runs North Walsall Primary School in the West Midlands.
Liquid was hired to introduce K12, in the guise of the Erudition Schools Trust, to the UK. Liquid also managed the primary school conversion to K12's academy chain. This involved 'stakeholder engagement', media relations, branding and design.
It claims to have kept Erudition Schools Trust 'front of mind with the Department of Education and key stakeholders by arranging briefings with the Sunday Times, the Secretary of State for Education and BBC Radio 4 and The Guardian’s education correspondent, Zoe Williams.'[1]
Contact
- website: http://www.weareliquid.com
References
- ↑ From School to Academy in Six Weeks, Liquid website, accessed August 2015
