Liquid
Liquid is a PR, marketing and lobbying firm with offices in Jersey, Guernsey, Birmingham and London. It specialises in a number of sectors, including financial services and education.
Contents
Lobbying for education businesses
Liquid provides a range of services to clients in the education industry, such as crisis communications and reputation management. Its clients include school management companies looking to take over public schools.
US online learning giant enters the UK
Liquid was hired to introduce K12, the giant American, for-profit online school operator, to the UK.
In 2012, Liquid helped K12 take over its first UK school. Erudition Schools Trust, which is K12's not-for-profit academy chain in the UK, now runs North Walsall Primary School in the West Midlands. Liquid managed the school's conversion to K12's academy chain, providing services such as 'stakeholder engagement', media relations, branding and design.
It claims to have kept Erudition Schools Trust 'front of mind with the Department of Education and key stakeholders by arranging briefings with the Sunday Times, the Secretary of State for Education and BBC Radio 4 and The Guardian’s education correspondent, Zoe Williams.'[1]
People
- Lis Lewis-Jones, CEO
- Jason MacKenzie, managing director. MacKenzie is a Fellow of the British American Project.
Clients
Liquid does not declare its clients.
- Erudition Schools Trust, the non-profit academy chain of US for-profit, online education provider, K12.
Contact
- website: http://www.weareliquid.com
References
- ↑ From School to Academy in Six Weeks, Liquid website, accessed August 2015
