Nick Williams

This article is part of the Lobbying Portal, a sunlight project from Spinwatch.

This article is part of the Revolving Door project of Spinwatch.

Nick Williams is senior vice-president and head of public affairs at Fleishman-Hillard.

Williams was an adviser to the Labour Party from 1993-97, and part of UK prime minister Tony Blair's team during the 2001 and 2005 general elections.

Views

On winning the argument on fracking in the UK:.

The Government and the industry should have been much more proactive in making the positive case for fracking, and at a much earlier point in the process. As a result of the communications vacuum, protests have merged differing interests, with environmentalists joining local residents in adopting an extreme and scientifically unsound narrative.

There is a small window of opportunity for the industry to unite and get their communications act together. If they do not then they will completely lose popular support.

Firstly the various industry actors need to pool their resources to sort out their messaging platform and materials, and provide credible spokespeople that can effectively communicate with the public.

...The industry then needs to provide an online hub with robust evidence and content, to which journalists and stakeholders can go to find information and counter arguments.

In addition, effort should be made to build a credible coalition of support, engaging with scientists, academics and other third parties to speak up for the positives of fracking. At the moment the field of ‘expert opinion as comment’ is being left open to anti-fracking activists rather than those with an informed opinion.

Contact, Resources and Notes

Contact

Website:

Resources

• Winning the Communications Battle on Fracking, 3 September 2013