Publicis Groupe
According to Mind.advertsising.com
- Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny acquisitions. Having learned painful lessons from a disastrous and short-lived alliance with FCB during the 1990s, the group's acquisition of Saatchi & Saatchi in 2000 proved far more harmonious. Even more impressive was the agreed takeover of Bcom3 two years later, which gave the French group a strong position in both the US and Japanese markets. After a shaky start, Publicis has shown itself to be a worthy rival to established giants WPP and Omnicom. Advertising Age rank Publicis Groupe as the 4th ad organisation worldwide in 2004 with revenues of $4.8bn.
Acquired a 50.1% stake in Freud Communications in June 2005.