Presence Switzerland

Presence Switzerland is part of the Swiss Federal Department of Foreign Affairs (FDFA), and "responsible for presenting and fostering a positive image of Switzerland and for implementing the Federal Council’s strategy on Switzerland’s communication abroad".

Activities

According to the FDFA's website:

The statutory tasks of Switzerland’s communication abroad are to promote Switzerland’s visibility, clarify to the foreign public Switzerland’s political concerns and positions, as well as create and further develop Switzerland’s network of decision-makers and opinion-leaders in other countries.

Presence Switzerland fulfils its remit through carrying out projects abroad, organising visits by foreign decision-makers and opinion-leaders to Switzerland, developing and distributing information material about Switzerland abroad, and stage-managing Switzerland’s appearance at major international events such as world expos (Swiss Pavilion) and the Olympic Games (House of Switzerland). The basis of all Presence Switzerland’s communication activities abroad is “Brand Switzerland” through which the main messages as well as Switzerland’s visual profile abroad are determined.

Contact

Address:

Website: