Burson-Marsteller

Burson Marstellar. It Advertises a specialism on obesity on its website:

Obesity and, in a broader sense, food/health/nutrition issues, arguably represent one of the biggest public health challenges in western societies today, with enormous repercussions for a variety of industries. Some see it as the modern-day equivalent to previous macro-issues like tobacco, chemical industry & environment, GMOs, etc. The WHO, the EU, national governments are all considering some regulations or recommendations to the general audience, the medical community or the business world. Indeed, companies increasingly have to carefully consider their positioning, strategy and messages on this issue.

Burson-Marsteller has the experience, track-record and credentials to help companies address the issue. We have a unique and comprehensive mix of capabilities and people, we have inroads into some of the key players and we understand how best to present the information to reporters.

Specifically, Burson-Marsteller can help with

• Tracking Issues and Business/Political Intelligence - identify trends and flag key events and political decisions that influence and accelerate the development of the issue.
• Constituency Relations - actions and on-going campaigns to shape the perceptions of key groups that are active in defining the media / public opinion and political agenda --trade and heath organizations, groups, etc.
• Corporate Positioning – how to create a single differentiating communication platform
• Public Affairs and Governmental Relations – how to engage in a dialogue with governmental organizations and prepare for forthcoming legislation
• Media Relations – how to balance the debate in the media
• Brand Building – how to strategically position a brand or product

http://www.bm.com/pages/industry/nutrition

What this means is that they will influence, fund, take-over or simply invent consumer and advocacy groups to pursue the corporate interest in minimum regulation.