Robert Cialdini
Robert B. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
He is best known for his popular book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."[1]
Strategic communications
Cialdini has participated in the US official Interagency Strategic communication Network and is quoted in a US military manual on strategic communications in the section on Key Leader Engagement as follows:
- “Somali warlord Mohammed Aideed … distributed toy rifles to Somali children, hoping that some would be mistaken for real rifles by UN troops, prompting them to fire on Somali children, which would make great propaganda against UN troops. The UN recognized this danger and ran influence campaigns, which were unsuccessful in convincing Somali parents to turn in the toy guns. It was only when the head of the Somali Women’s Organization, who was trusted in the community, urged their surrender that the toy guns were turned in.” Dr. Robert Cialdini, Regents’ Professor of Psychology, Arizona State University, Interagency Strategic Communication Network meeting, 10 April 2009Cite error: Invalid
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