NebuAd

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NebuAd was an American-based company, providing behavioural targeting advertising systems. [1]

NebuAd technology was similar to that of Phorm, in that it intercepted the web requests of Internet Service Providers' customers and built a profile of the customer, in order to provide targetted advertising.

The company closed down in May 2009. [2]

References

  1. ↑ NebuAd Wikipedia page, accessed 8 September 2009
  2. ↑ NebuAd knocks at death's door, 19 May 2009, accessed 8 September 2009
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