Incorporated Society of British Advertisers
ISBA was founded in 1891 by seven of the country's biggest advertisers to push independent auditing of newspaper and magazine circulations, and was fundamental in the eventual creation of the Audit Bureau of Circulations (ABC). Today, it has over 400 members including 27 of the UK's top 30 advertisers by spend, and an annual budget of £2m.[1]. The group, with the other bodies that made up the Advertising Association helped form the Advertising Standards Authority in 1966 to support efforts to self regulate the advertising industry. The association is still concerned with promoting self regulation and claim to have been instrumental in the government's decision in 2002 to extend self regulation to British broadcasting.[2]
Leadership
In 2006 Malcolm Earnshaw steped down as director- general of the Incorporated Society of British Advertisers (ISBA). The process of appointing a replacement involved ISBA setting up a three-man committee to draw up a shortlist of candidates. The committee consisted of Chris Searle of Bacardi-Martini; Raoul Pinnell, chair-man of Shell Brands International; and Phil Smith, commercial and operations director of Camelot Group. [3]. The current director is Mike Hughes [4]
ISBA & The Alcohol Industry
ISBA is working with the alcohol industry and government in order to play a role in reducing alcohol related harm in the UK. The plan involves using the expertise of alcohol advertisers in a campaign aimed at making drunkenness socially unacceptable to young people. ISBA attended a meeting held by The Portman Group with government and advertisers in order to develop social marketing strategies to change drinking behaviour. ISBA’s Director of Public Affairs Ian Twinn said
- Problem drinking has a real social cost and alcohol advertisers want to play their part in tackling it...Binge drinking and alcohol misuse are not in the industry’s interests. They can have a negative impact on the majority of people who drink moderately while at the same time undermining the image of the industry’s premium products.[5]
Affiliations
PR/Lobbying Firms
References
- ↑ Marketing Week, July 20, 2006, TRADE BODIES - LEADERSHIP CONTEST; At your service, via Nexis UK, accessed 23rd May 2008
- ↑ ISBA Website Our History Last accessed 23rd May 2008
- ↑ Marketing Week, July 20, 2006, TRADE BODIES - LEADERSHIP CONTEST; At your service, via Nexis UK, accessed 23rd May 2008
- ↑ ISBA Website ISBA Team Last accessed 23rd May 2008
- ↑ ISBA Website Alcohol industry looks at new responsible marketing activity Last accessed 23rd May 2008
