Roderick Nye

Rick Nye is a Director of Populus, a research consultancy 'specialising in evaluating and advising on corporate reputation, issues management and strategic communication'. Prior to that Nye was director of Research at the Conservative Party and was one of the former directors of the Social Market Foundation. Specialties include 'reputation research in public & private sectors, issues & crisis management, message alignment' As the Conservatives' Director of Research he 'managed the Party's largest department, ran its polling and advertising campaigns and acted as speechwriter and adviser to successive Tory leaders.' He encourages companies launching PR campaigns to influence policy or have it changed to use 'research', commission a survey and send out a press release:

'...if you are looking at a long-term campaign to make real changes, you have to go about it like a political party or well-funded NGO would, and use research...An MP is more likely to back a campaign if there is hard evidence behind it...If you can back up your campaign with research that is impartial you are more likely to be taken seriously.'

Experience

• September 2003 – Present Director Populus Corporate reputation research & analysis.
• January 1999 – February 2003 Director of Research Conservative Party, Political adviser & speechwriter. Ran polling and advertising campaigns.
• December 1994 – December 1998 Director Social Market Foundation (4 years 1 month) Campaigning, writing and publishing on health, education and welfare reform.
• He is a former Times new technology journalist of the year.

Affiliations

• Stockholm Network | Populus

Resources

• LinkedIn Rick Nye