NebuAd
Revision as of 17:18, 8 September 2009 by Claire Robinson (talk | contribs)
NebuAd was an American-based company, providing behavioural targeting advertising systems. [1]
NebuAd spyware/adware technology was similar to that of Phorm, in that it intercepted the web requests of Internet Service Providers' customers and built a profile of the customer, in order to provide targeted advertising.
The company closed down in May 2009, following consumer protests and the threat of legal action. [2]
References
- ↑ NebuAd Wikipedia page, accessed 8 September 2009
- ↑ NebuAd knocks at death's door, 19 May 2009, accessed 8 September 2009
