David Sawday

David Sawday is Director of Communications for the controversial British spyware/adware company, Phorm.

Tesco resisted customer opposition to GM foods and was one of the last major retailers in the UK to go GM-free for its own-brand products. In announcing the move to go GM free, David Sawday is quoted as saying:

We have been watching very carefully what our customers have been saying through our focus groups and research and it has not really been until late February/March that there has been a significant shift in opinion on genetically-modified organisms.

Following his role at Tesco, Sawday also worked for Big Food Group, Safeway Stores and Yahoo.